Contact
What are you interested in?
Digital Marketing Glossary.
The most important terms from web design, SEO, Google Ads and digital marketing — simply explained.
Agent-Ready Website
An agent-ready website is built so that AI agents can not only read its content but also perform actions — through structured data, semantic HTML, llms.txt/ai.t...
ai.txt
ai.txt is a text file in the style of robots.txt that specifically signals to AI crawlers and agents which content they may read, summarise and cite.
AEO (Answer Engine Optimization)
AEO is the optimization of website content so that it appears as direct answers in AI-powered search systems — such as ChatGPT, Google AI Overviews, or Perplexi...
AI Agents
AI Agents are autonomous AI systems that can independently plan, execute, and optimize tasks — without human step-by-step instructions. They combine Large Langu...
AI Overviews (SGE)
AI Overviews (formerly SGE — Search Generative Experience) are AI-generated summaries that Google displays directly above search results. They synthesize inform...
A/B Testing
A/B Testing (Split Testing) is a method where two variants of a webpage, ad, or email are shown to different user groups to measure which variant performs bette...
AI Overviews (Google)
Google AI Overviews are AI-generated answer summaries that Google shows directly above the classic search results. They answer the query in their own words and ...
Alt Text (Alternative Text)
Alt text is a written description attached to an image in the HTML. It lets blind and partially sighted people understand the image through a screen reader, sta...
Anchor Text
Anchor text is the visible, clickable text of a link. It tells both people and search engines what to expect on the linked page, which makes it an important rel...
Above the Fold
Above the fold is the part of a web page a visitor sees immediately, without scrolling. That first screen largely decides whether someone stays — and because it...
Atomic Design
Atomic Design ist ein von Brad Frost 2013 beschriebenes Ordnungsmodell für Benutzeroberflächen. Es zerlegt ein Interface in fünf Stufen — Atome, Moleküle, Organ...
Anzeigenrang (Ad Rank)
Der Anzeigenrang (Ad Rank) ist der Wert, mit dem Google Ads in jeder einzelnen Auktion entscheidet, ob eine Anzeige überhaupt ausgeliefert wird und an welcher P...
Attributionsmodell
Ein Attributionsmodell ist die Regel, nach der ein Werbekonto oder ein Analysewerkzeug den Wert einer Conversion auf die vorangegangenen Kontaktpunkte verteilt....
Backlinks
Backlinks are links from other websites that point to your website. Google evaluates them as a trust signal: those who are linked frequently and from strong sou...
Bounce Rate
The Bounce Rate measures the percentage of website visitors who visit a page and leave again without further interaction. In GA4, it was replaced by the Engagem...
Breadcrumb Navigation
Breadcrumb navigation is a secondary navigation trail that shows the path from the home page to the current page, for example Home › Services › Web Design. It h...
Brand Mention
A brand mention is any reference to a brand name on someone else's website, with or without a link. For AI systems the unlinked mention already counts as eviden...
CLS (Cumulative Layout Shift)
CLS is one of Google's three Core Web Vitals and measures the visual stability of a page. It quantifies how much elements shift during loading — e.g., a button ...
CMS (Content Management System)
A CMS is software that allows you to create and edit website content without programming knowledge. Well-known examples: WordPress, Sanity, Strapi, or Contentfu...
CDN (Content Delivery Network)
A CDN is a global network of servers that delivers your website files as close to the user as possible. Instead of all visitors accessing a single server in Zur...
Conversion Rate
The conversion rate measures what percentage of your website visitors perform a desired action — e.g., filling out a form, purchasing a product, or calling. Wit...
Core Web Vitals
Core Web Vitals are Google's three official metrics for user-friendliness: LCP (loading time of main content), INP (response time to inputs), and CLS (visual st...
CTR (Click-Through Rate)
The CTR (Click-Through Rate) measures how often a user clicks on your search result after seeing it. Formula: Clicks ÷ Impressions × 100. A high CTR signals rel...
Cookieless Tracking
Cookieless Tracking describes methods for user tracking and analytics without third-party cookies. Due to the removal of third-party cookies in modern browsers,...
Canonical Tag (rel=canonical)
The canonical tag is an HTML hint (rel=canonical) that tells Google which version of a page you prefer when identical or near-identical content is reachable und...
Crawl Budget
The crawl budget is the number of pages Google crawls on a website within a given period. On large sites it helps determine how quickly and how completely new a...
Content Cluster (Topic Cluster)
A content cluster is a group of thematically related pages organised around a central pillar page and linked to one another. The structure helps search engines ...
CPC (Cost-per-Click)
CPC (cost-per-click) is the amount an advertiser pays for each click on their ad. It is the central billing unit in search engine marketing and a key figure for...
Call-to-Action (CTA)
A call-to-action (CTA) is a deliberate prompt that asks visitors to take a specific step — such as 'Request a quote' or 'Book an appointment'. CTAs are one of t...
Citation Rate (AI Citation Rate)
The citation rate measures the percentage of tested AI answers in which a domain is named or linked as a source. It is the metric that makes GEO work verifiable...
Context Window
The context window is the maximum amount of text a language model can take into account in a single request, measured in tokens. It covers everything at once: t...
Corporate Design
Corporate Design ist das verbindlich geregelte visuelle Erscheinungsbild eines Unternehmens: Logo, Farbpalette, Schriften, Bildsprache, Layoutraster und die Reg...
Corporate Identity
Corporate Identity ist das Selbstverständnis eines Unternehmens und die Summe aller Signale, mit denen es nach aussen auftritt — üblicherweise unterteilt in Ver...
Cost per Lead (CPL)
Cost per Lead (CPL) sind die durchschnittlichen Kosten, bis ein Kontakt entsteht: eingesetzte Kosten geteilt durch die Anzahl gewonnener Leads. Die Zahl ist nur...
ChatGPT Ads
ChatGPT Ads sind bezahlte Anzeigen, die OpenAI unterhalb einer Chat-Antwort einblendet — durch eine Trennlinie abgesetzt und mit «Sponsored» gekennzeichnet, nic...
Context Hints
Context Hints sind Beschreibungen von Gesprächen, Themen und Bedürfnissen, für die ein beworbenes Angebot relevant ist. Sie werden im OpenAI Ads Manager auf Ebe...
Conversational Advertising
Conversational Advertising bezeichnet Werbung, die in einer dialogorientierten Oberfläche erscheint statt in einer Trefferliste oder auf einer Webseite. Der Wer...
Domain Authority
Domain Authority (DA) is a metric developed by Moz (0–100) that predicts the 'strength' of a domain. Developed as an estimate of Google ranking potential. Impor...
Design System
A Design System is a collection of reusable UI components, design tokens, guidelines, and documentation that ensure a consistent visual appearance across all of...
Digital Accessibility
Digital Accessibility (Web Accessibility) ensures that websites and apps can be used by all people — including those with disabilities. From 2025, it is legally...
Duplicate Content
Duplicate content means identical or very similar content reachable under several URLs — within one website or across several domains. It dilutes ranking signal...
Digital PR
Digital PR is public relations work aimed at earning mentions and links on editorial websites. Unlike classic link building, it starts from content a newsroom w...
Discovery Phase
The discovery phase is the stage before implementation in which the problem, the users, the workflows, the constraints and the risks are clarified before any de...
Design Token
Ein Design Token ist eine benannte Variable für eine einzelne Gestaltungsentscheidung — eine Farbe, ein Abstand, ein Schriftgrad, ein Eckenradius, eine Animatio...
E-E-A-T
E-E-A-T stands for Experience, Expertise, Authoritativeness, Trustworthiness — Google's quality framework for evaluating content. Particularly important for YMY...
Edge Computing
Edge Computing moves data processing from the central server to the 'edge' of the network — closer to the user. In web terms, this means: your website logic run...
Entity SEO
Entity SEO optimises for clearly defined entities — brands, people, places, concepts — and the relationships between them, rather than for individual keywords a...
Evergreen Content
Evergreen Content sind Inhalte, deren Nachfrage über Jahre stabil bleibt, weil sie eine dauerhafte Frage beantworten statt ein aktuelles Ereignis zu kommentiere...
FCP (First Contentful Paint)
FCP measures how long it takes until the first visible content (text, image, SVG) appears in the browser. Target value: under 1.8 seconds. FCP is a sub-metric o...
First-Party Data
First-Party Data is data that a company collects directly from its own customers and website visitors — e.g., through forms, purchase history, newsletter sign-u...
Funnel (Marketing Funnel)
A Marketing Funnel visualizes the customer journey from first contact to purchase and beyond. It helps to address each phase (Awareness, Consideration, Decision...
Featured Snippet
A featured snippet is the highlighted answer box at the very top of Google's results, above the first organic listing — often called 'position zero'. Google fil...
Fine-Tuning
Fine-tuning is the further training of an already pre-trained language model on your own examples, so that it reliably hits a particular behaviour, format or sp...
GEO (Generative Engine Optimization)
GEO is the optimization of content to appear and be cited in AI-generated search answers (Google AI Overviews, ChatGPT, Perplexity). GEO complements traditional...
Google Business Profile
Google Business Profile (formerly: Google My Business) is the free Google tool for managing your local business presence. It controls what is displayed in Googl...
Google Search Console
Google Search Console (GSC) is a free tool from Google that shows website operators how their pages perform in Google Search — including clicks, impressions, ra...
Google Tag Manager
Google Tag Manager (GTM) is a free tool from Google for managing tracking tags on your website — without having to change code. It enables centralized managemen...
Google AI Mode
Google AI Mode is Google's conversational search mode, in which a Gemini model breaks a question into sub-questions, queries the search index in parallel and wr...
Grounding
Grounding means anchoring an AI answer in verifiable external sources: the language model answers from documents retrieved at runtime and placed into its contex...
Headless CMS
A headless CMS is a content management system without an integrated frontend ('head'). Content is provided via an API and can be used by any frontend (React, Ne...
HTTPS & SSL
HTTPS (HyperText Transfer Protocol Secure) means that data transmission between browser and server is encrypted — secured by an SSL/TLS certificate. Recognizabl...
Headless Architecture
Headless Architecture separates the frontend (the visible website) from the backend (database, CMS, logic) via APIs. This enables maximum flexibility and perfor...
Heatmap
A heatmap visualizes user behavior on a webpage through color codes: Red shows areas with high activity (clicks, scroll depth, mouse movement), blue shows areas...
Hreflang
Hreflang is an HTML attribute that tells search engines the language and target region of a page. On multilingual or country-specific websites it makes sure eac...
Hallucination
A hallucination is an AI answer that reads perfectly well and sounds plausible but is factually wrong or entirely invented, with no visible sign of that uncerta...
Human-in-the-Loop
Human-in-the-loop describes a system design in which a person checks, approves or corrects at defined points of an otherwise automated AI process. The person is...
Indexing
Indexing is the process by which search engines like Google add web pages to their index. Only indexed pages can appear in search results. Without indexing, a p...
INP (Interaction to Next Paint)
INP is the newest Core Web Vital from Google and measures the responsiveness of a website: How quickly does the page react to user interactions (clicks, taps, k...
Internal Linking
Internal linking means linking pages within the same website. Internal links guide users through the site, distribute ranking signals to important pages and hel...
Custom Software
Custom software is software developed for one specific business and its processes, rather than sold as a finished product to many customers. It fits exactly, bu...
Informationsarchitektur
Informationsarchitektur ist die Ordnung der Inhalte eines digitalen Angebots: welche Seiten es gibt, wie sie gruppiert und benannt sind, wie sie zusammenhängen ...
JSON-LD (Structured Data)
JSON-LD is a format for implementing structured data (Schema.org) on websites. It helps Google understand what a page is about — and enables Rich Snippets: star...
JavaScript Framework
A JavaScript framework is a structured codebase that provides developers with pre-built tools and conventions for web development. React, Vue, Angular, and Svel...
Keyword
A keyword (search term) is the word or phrase that a user enters into a search engine. Keywords are the foundation of every SEO strategy. A distinction is made ...
KPI (Key Performance Indicator)
KPIs are measurable metrics that quantify the success of a measure or strategy. In digital marketing, typical KPIs include: conversion rate, cost per lead, orga...
Knowledge Graph
The Knowledge Graph is Google's knowledge base, which records real-world entities such as people, companies, places and concepts, along with the relationships b...
Keyword Cannibalisation
Keyword cannibalisation happens when several pages of one website are optimised for the same keyword and end up competing with each other. Google cannot tell wh...
Keyword Difficulty
Keyword difficulty is a metric that estimates how hard it is to rank in the organic top results for a given keyword. It helps you judge effort and realistic pro...
LCP (Largest Contentful Paint)
LCP is one of the three Core Web Vitals and measures how long it takes for the largest visible element (image, text block, video) of a page to load. Target valu...
Local Pack
The Local Pack (also: Map Pack or Google 3-Pack) is the block in Google search that displays three local businesses with a map — for search queries with local i...
Lighthouse Score
The Lighthouse Score is a rating from Google that measures the quality of a website in four categories: Performance, Accessibility, Best Practices, and SEO. A s...
Lead Generation
Lead Generation describes the process of identifying potential customers and capturing their contact information — through forms, newsletters, calculators, down...
llms.txt
llms.txt is a standardized text file in a website's root directory that summarizes the most important content for AI systems like ChatGPT, Perplexity or Claude ...
LLM (Large Language Model)
A Large Language Model (LLM) is an AI model trained on vast amounts of text that can understand and generate natural language. LLMs like GPT (ChatGPT), Claude o...
Long-Tail Keyword
A long-tail keyword is a longer, specific search phrase of several words with lower search volume but clear intent. Such keywords are less contested and often c...
Lazy Loading
Lazy loading is a technique in which images, videos or other resources are only loaded once they come close to the visible area, instead of immediately on page ...
Local Citations
Local citations are entries for a business in directories, map services and industry portals that carry its name, address and phone number. They confirm indepen...
Lead Scoring
Lead Scoring vergibt Punkte an Kontakte, um sie nach Kaufwahrscheinlichkeit zu sortieren. Die Punkte stammen aus zwei Quellen: Angaben über Person und Unternehm...
Meta Description
The meta description is an HTML tag that contains a brief summary of a webpage for search engines. In Google search results, it appears below the title as grey ...
Mobile-First Index
Since 2019, Google primarily crawls and indexes the mobile version of a website (no longer the desktop version). Websites without mobile optimization are ranked...
Multimodal Search
Multimodal Search enables searching with different input formats simultaneously: text, image, voice, or video. Google Lens, Circle to Search, and ChatGPT Vision...
MCP (Model Context Protocol)
The Model Context Protocol (MCP) is an open standard through which AI applications access external tools, data and services in a uniform way. Instead of buildin...
Multi-Agent System
A multi-agent system is an arrangement in which several specialised AI agents work on one task, each with its own instructions, tools and context. A coordinatin...
MVP (Minimum Viable Product)
A minimum viable product (MVP) is the smallest working version of a product that already delivers complete value to real users and therefore produces meaningful...
Make-or-Buy
Make-or-buy is the decision whether to build a capability yourself or purchase it. With software the honest starting point is this: buying is the default, build...
Marketing Qualified Lead (MQL)
Ein Marketing Qualified Lead (MQL) ist ein Kontakt, der nach vorher festgelegten Kriterien genug Passung und Interesse zeigt, dass Marketing ihn an den Vertrieb...
navigator.modelContext
navigator.modelContext is the browser JavaScript API behind WebMCP. With registerTool() a website provides tools for AI agents, and with unregisterTool() it rem...
NAP (Name, Address, Phone)
NAP stands for Name, Address, Phone Number — the three fundamental contact details of a business. In local SEO, NAP consistency is critical: the same data must ...
Next.js
Next.js is a React-based web framework by Vercel that offers Server-Side Rendering (SSR), Static Site Generation (SSG), and API routes. In 2026, it is the most ...
Nofollow and Dofollow
Dofollow and nofollow links differ in whether they pass ranking signals. An ordinary ('dofollow') link passes authority to its target; a link carrying rel=nofol...
Negative Keywords
Negative keywords are search terms you deliberately exclude in Google Ads so that your adverts do not appear for them. They stop irrelevant clicks, save budget ...
Organic Traffic
Organic traffic describes visitors who come to your website through unpaid search results — i.e., via Google, Bing, or other search engines, without any adverti...
Open Graph (og: tags)
Open Graph is a meta-tag protocol that controls how a web page appears when it is shared on social networks and messengers — with a title, a description and a p...
OpenAI Ads Manager
Der OpenAI Ads Manager ist die Oberfläche, in der Anzeigen für ChatGPT angelegt, gesteuert und ausgewertet werden. Er ordnet ein Konto in drei Ebenen: Kampagne,...
OpenAI Pixel
Der OpenAI Pixel ist ein JavaScript-Zählpunkt, der im Browser Ereignisse auf der eigenen Website an OpenAI meldet und damit Conversions aus ChatGPT Ads messbar ...
oCPC (Optimized Cost per Click)
oCPC ist die Abrechnungs- und Optimierungsart hinter dem Kampagnenziel Conversions im OpenAI Ads Manager. Die Auslieferung wird auf ein Conversion-Ereignis hin ...
PageSpeed Insights
Google PageSpeed Insights is a free tool that analyzes the loading speed and Core Web Vitals of a website and rates them on a scale of 0–100. Score 90–100 = goo...
Programmatic SEO
Programmatic SEO is the automated creation of large volumes of SEO-optimized pages based on data and templates. Instead of writing each page manually, hundreds ...
Predictive Analytics
Predictive Analytics uses historical data, statistical algorithms, and machine learning to predict future events and trends. In marketing, it helps forecast cus...
PWA (Progressive Web App)
A PWA is a web application that behaves like a native app: installable, offline-capable, and with push notifications. It combines the reach of the web with the ...
Prompt Engineering
Prompt Engineering is the art of giving AI systems like ChatGPT, Claude, or Gemini precise instructions (prompts) to achieve optimal results. It is a key compet...
Pillar Page
A pillar page is a comprehensive, top-level page on a broad main topic. It gives a structured overview and links out to deeper cluster pages on the individual s...
Passage Ranking
Passage ranking is Google's ability to evaluate and surface a single section of a page independently of the whole document. A long page can become visible for a...
Prompt Injection
Prompt injection is an attack in which instructions are hidden inside data that an AI system processes — a website, a PDF, an email or a tool result. The model ...
Proof of Concept (PoC)
A proof of concept (PoC) is a tightly bounded test that answers a single question: does the technically riskiest part of a planned solution work at all? It is b...
Product-Market Fit
Product-market fit describes the state in which a product solves a problem so well that demand carries itself: users stay, they recommend it, and they would be ...
Persona
Eine Persona ist ein verdichtetes Modell einer Nutzergruppe: eine fiktive, aber aus echten Daten abgeleitete Person mit Ziel, Aufgabe, Vorwissen und Hürden. Sie...
Quality Score
The Quality Score is Google's assessment of the quality and relevance of your Google Ads keywords, adverts and landing pages, on a scale from 1 to 10. A high Qu...
Query Fan-Out
Query fan-out is the process by which Google's AI search breaks a single input into several sub-queries and runs them against the search index at the same time....
ROAS (Return on Ad Spend)
ROAS (Return on Ad Spend) measures revenue per advertising franc invested. Formula: Revenue ÷ Ad Spend. A ROAS of 4 means: for every franc invested, CHF 4 in re...
Responsive Design
Responsive design means that a website automatically adapts to the screen size of the device — desktop, tablet or smartphone. Since Google's Mobile-First Index,...
RAG (Retrieval-Augmented Generation)
RAG is an AI architecture that connects Large Language Models with external data sources. Instead of relying solely on training data, the model retrieves curren...
Retargeting
Retargeting (Remarketing) shows targeted ads to users who have already visited your website — but haven't converted yet. It reminds potential customers of your ...
robots.txt
robots.txt is a text file in the web root that tells search engine crawlers which areas of a website they may visit and which they may not. It controls crawling...
Rich Snippet (Rich Result)
A rich snippet is a search result enriched with extra information — star ratings, prices, availability or FAQs. It is generated from structured data (schema mar...
Redaktionsplan
Ein Redaktionsplan hält verbindlich fest, welcher Inhalt wann, für welche Suchintention, von wem und auf welchem Kanal erscheint. Er ist kein Ideenspeicher, son...
Schema Markup
Schema Markup (Schema.org) is a semantic vocabulary for structuring website content. It helps Google understand whether a page describes a business, a product, ...
SEO (Search Engine Optimization)
SEO (Search Engine Optimization) encompasses all measures to make a website more visible in the organic (unpaid) search results of Google & Co. Goal: more quali...
Server-Side Rendering (SSR)
Server-Side Rendering (SSR) means that HTML pages are generated on the server and sent fully rendered to the browser — as opposed to Client-Side Rendering (CSR)...
Search Intent
Search Intent describes the goal behind a search query: Does the user want to get informed, find a website, buy something, or compare options? Correctly interpr...
Site Speed (Website Speed)
Site Speed describes the loading speed of your website — how quickly content becomes visible and usable for visitors. It is a direct Google ranking factor and s...
SERP (Search Engine Results Page)
SERP stands for Search Engine Results Page — the page a search engine returns after a query. Modern SERPs hold far more than the classic blue links: ads, featur...
Share of Model
Share of Model is the proportion of all AI answers on a subject in which a given brand is named or recommended. The metric transfers the classic share of voice ...
Semantic Triple
A semantic triple is the smallest unit of machine-readable knowledge and consists of subject, predicate and object — for example 'DLM Digital – has location – Z...
sameAs Property
The sameAs property is a field in Schema.org markup that points to further official profiles of the same entity — LinkedIn, Wikidata or a commercial register en...
Share of Local Voice (SoLV)
Share of Local Voice measures at how many points of a geographic grid a business appears in the local top three for a keyword. It replaces the single ranking po...
Service Area Business (SAB)
A service area business delivers its work at the customer's premises rather than at its own address, and therefore shows a service area instead of a visible add...
Off-the-Shelf Software
Off-the-shelf software is a finished product that many businesses use in common and adapt to their needs through the settings it provides. For most tasks in an ...
Smart Bidding
Smart Bidding ist der Sammelbegriff für die automatischen Gebotsstrategien in Google Ads, die für jede einzelne Auktion in Echtzeit ein Gebot berechnen — mit de...
TTFB (Time to First Byte)
TTFB measures the time from sending an HTTP request to receiving the first byte of data from the server. Target value: under 600ms (good) according to Google. A...
Tailwind CSS
Tailwind CSS is a utility-first CSS framework that allows developers to create designs directly in HTML with predefined CSS classes — without needing to write c...
Title Tag (Page Title)
The title tag is a web page's HTML page title. Google shows it as the clickable blue headline in the search result, which makes it one of the strongest on-page ...
Topical Authority
Topical authority describes how comprehensively and credibly a website covers a subject area. A site that treats a topic across its full breadth and depth is re...
Tool Calling (Function Calling)
Tool calling is the mechanism by which a language model triggers an action outside its own text window: instead of prose it returns a structured call with a fun...
Technical Debt
Technical debt describes the extra effort incurred later when a solution is built fast rather than durably, whether deliberately or not. As with financial debt,...
Total Cost of Ownership (TCO)
Total cost of ownership is the full cost of a solution across its lifetime: purchase or development plus operation, licences, training, adaptations, security, m...
UX/UI Design
UX design (user experience) determines how a digital product works: structure, navigation, the order of the steps. UI design (user interface) determines how it ...
URL Structure
URL structure describes the hierarchical layout of your website addresses. Clear, descriptive URLs like '/services/marketing/seo' help search engines and users ...
User Research
User Research comprises methods used to systematically study the needs, goals and behaviors of real users. It provides the factual basis for good UX design — in...
Usability Testing
Usability Testing is a user research method in which real users complete typical tasks with a product or prototype while being observed. This reveals obstacles ...
User Flow
Ein User Flow ist die Darstellung des Wegs, den eine Person durch ein digitales Angebot nimmt, um ein bestimmtes Ziel zu erreichen — Schritt für Schritt, mit En...
Voice Search Optimization
Voice Search Optimization is the adaptation of web content for spoken search queries via voice assistants like Google Assistant, Siri, or Alexa. Voice searches ...
Vector Embedding
A vector embedding is the translation of text into a sequence of numbers that represents its meaning. Content with similar meaning sits close together in the ve...
Vibe Coding
Vibe coding describes a way of working in which a person describes the desired function in ordinary language and an AI model writes the matching code, without e...
Vector Database
A vector database is a data store that keeps text, images or audio as numeric vectors and searches them by similarity rather than by exact match. It answers the...
Vendor Lock-in
Vendor lock-in describes dependence on a single supplier where switching becomes so expensive technically, contractually or commercially that it effectively nev...
WebMCP (Web Model Context Protocol)
WebMCP is an open draft standard that lets a website expose its functions directly as tools for AI agents through the browser API navigator.modelContext. An age...
WebP (Image Format)
WebP is a modern image format by Google that reduces JPEG and PNG images by 25–50% in file size — with equal or better quality. WebP is supported by all modern ...
Web3 Marketing
Web3 Marketing describes marketing strategies based on decentralized technologies: blockchain, NFTs, token-based loyalty programs, and decentralized social medi...
Wireframe
A wireframe is a schematic draft of a page or screen that shows structure, content and functions without final styling. It clarifies early what goes where — bef...
WCAG (Web Content Accessibility Guidelines)
Die Web Content Accessibility Guidelines (WCAG) sind der internationale Standard des W3C für barrierefreie digitale Inhalte. Sie ordnen alle Anforderungen vier ...
Featured Articles.
Start Your Project Now
All these terms sound complex? We translate them into concrete measures for your business.