Google Ads Agency Zurich — Performance Marketing with Measurable ROI.

Yes. "Google AdWords" was renamed "Google Ads" in 2018 — it is the same service. Whether you search for an "AdWords agency", "Google AdWords agency" or "Google Ads agency" in Zurich: DLM Digital manages Search, Display, Shopping, YouTube and Performance Max campaigns for SMEs and startups in Switzerland.

The cost splits into two separate items. First your media budget, paid directly to Google: we recommend a media budget from CHF 500 per month so the campaign gathers enough data to optimise. Second our management, a transparent monthly retainer from CHF 300 depending on scope and number of campaigns. The click prices themselves are set by Google: in the Swiss market they usually range from CHF 1 to CHF 15 by industry, and CHF 20–50+ in fields like law, insurance or real estate.

We recommend a media budget from CHF 500 per month. That is the floor at which a campaign collects enough clicks for meaningful optimisation and learning phases — below it the data basis is simply missing. In competitive fields with high click prices you need more, because the same budget buys far fewer clicks there; how much exactly, we tell you after a short keyword analysis. The media budget always goes directly to Google and is separate from our management retainer.

ROAS (Return on Ad Spend) varies greatly by industry. A ROAS of 3–5 (CHF 3–5 revenue per CHF 1 ad spend) is considered good in most industries. E-commerce campaigns aim for ROAS 5–10. For B2B lead generation, ROAS is harder to measure — cost per lead (CPL) and close rate are more important.

Google Ads delivers immediate, controllable traffic — ideal for launches and quick leads. SEO is more sustainable and cost-effective long-term. Ads stop working when the budget ends. SEO builds lasting organic traffic. The optimal strategy combines both: Ads for immediate traffic for long-term presence.

Traffic and initial conversions are visible from day one after launch. The campaign needs a 4–8 week learning phase to optimize Google Smart Bidding. After 2–3 months, you'll have a fully optimized campaign with stable CPCs and CPLs.

A good agency: plans campaign structure strategically, reports transparently on actual costs and results, optimizes continuously rather than just reporting monthly, understands your industry and target audience, and has proven success. We'll show you our case studies and provide references — upon request.

Performance Max (PMax) is Google's newest campaign format that combines all Google channels: Search, Display, YouTube, Gmail, Maps. PMax uses AI and machine learning for automatic bidding and targeting decisions. We integrate PMax strategically into campaigns that benefit from automation — and maintain manual control where it's needed.

Yes. Google Shopping Ads are often the most efficient channel for e-commerce businesses. We optimize product feeds in Google Merchant Center, structure shopping campaigns by priority and margin, and combine standard shopping with Performance Max shopping campaigns.