Google Ads Agency Zurich.

The cost has two separate parts. Management by DLM Digital costs from CHF 300 per month for an ad budget of up to CHF 1,500 per month. For a larger ad budget we agree a fixed monthly fee based on scope and number of campaigns before we start. You pay the ad budget itself directly to Google; it is never part of our fee. We recommend an ad budget of at least CHF 500 per month, because below that there is not enough data to steer a campaign.

For an existing account you give us read-only access in Google Ads, never a password. We then check whether conversion tracking measures real enquiries, where the search terms report shows money spent without an enquiry, whether negative keywords are maintained, whether budget can be steered per offer and area, how location targeting is set, and whether the landing pages match the ads. We send you the main findings in writing, in the order we would tackle them. Without an account we look at your website and the search demand for your offer. The check is free and commits you to nothing.

We recommend at least CHF 500 per month. Below that too few clicks come together to see which search terms bring enquiries. How much you actually need depends on the click price in your sector, and that varies a lot: in competitive services the same budget buys far fewer clicks. So we measure the click prices for your search terms before launch instead of guessing. Below CHF 500 we advise against ongoing management and suggest a one-off setup with training instead.

You do. The account runs under your company and we work in it as additional users. The same applies to Google Analytics and Tag Manager. That way the history, the conversion data and everything the bidding has learned stay with you, even if you end the collaboration. Ask every provider this before you start, not when you switch.

Ads can run on the first day after launch. Dependable enquiries take longer: in the first weeks Google collects conversion data, and we use the search terms report to sharpen keywords and exclude wasted clicks. Realistically a campaign needs four to eight weeks before the cost per enquiry settles enough to plan with. Nobody can guarantee a number of enquiries or a position in Google's auction, including us.

Without conversion tracking you only see clicks and costs, not whether they turn into enquiries. Then Google's bidding cannot learn which searches bring customers, and you cannot judge whether the budget pays off. So before the first franc of ad budget we set up tracking that records submitted forms, calls and other real actions. It is part of the management, not an extra.

No. We are based in Zollikon near Zurich and work with clients across German-speaking Switzerland. The Zurich page exists because campaigns for Zurich raise their own questions: how tightly to draw the area, how to deal with high click prices in the city, and whether you need ads in English. We meet by phone, by video call or in person in Zollikon.

It depends on how fast you need enquiries. Google Ads gives visibility from day one, but only while you pay. SEO takes months, but the visibility stays without every click costing money. For most SMEs the combination makes sense: ads quickly show which search terms actually bring customers, and those are exactly the terms the SEO work should target.

Yes. Google Shopping runs in the same Google Ads account and also needs a clean product feed in Merchant Center, which we set up and maintain. We set up Microsoft Ads (Bing) as an addition to a working Google campaign. We manage Meta Ads on Facebook and Instagram and LinkedIn Ads for offers that hardly anyone searches for. The only binding price is the one for Google Ads management (from CHF 300 per month for an ad budget of up to CHF 1,500). For Shopping with a product feed, Microsoft, Meta and LinkedIn we set out the effort in a quote based on scope. We hold no published reference for these channels yet, and the ad budget always goes directly to the platform.