GEO Agency Zurich – Generative Engine Optimization for AI Search.

GEO (Generative Engine Optimization) is the practice of optimizing your website so it appears and is named as a source in AI-generated answers – in ChatGPT, Perplexity, Google AI Overviews and AI Mode, Gemini and Microsoft Copilot. Classic SEO aims for rankings and clicks; GEO aims for the AI to name your brand when someone asks a question. DLM Digital in Zollikon near Zurich offers GEO from CHF 300 a month.

Monthly monitoring of up to 20 prompts, meaning real questions your customers ask, on ChatGPT, Perplexity, Google AI Overviews and AI Mode, Gemini and Copilot. Plus maintenance of your entity and structured data, a maintained llms.txt, citable answer blocks on your existing core pages and a monthly report with mentions, linked URLs, up to three competitors compared and next steps. New pages, translations, link building and more than 20 prompts are not included and are quoted separately.

SEO optimizes for classic Google search – the goal is a click to your website. GEO optimizes for generative AI systems that formulate an answer directly and cite sources – the goal is to be named and linked in that answer. The two are connected (good SEO foundations help GEO), but GEO additionally requires entity clarity, structured data, citable facts and a clean llms.txt.

Usually yes, in this order: SEO first, then GEO. AI systems pull current answers from the Google and Bing indexes; a page that is weak there is rarely cited. GEO adds a layer of entity, schema and answer blocks on top. If you have hardly any Google visibility, start with full-service SEO from CHF 400 a month and add GEO from CHF 300 a month.

By making your content easy for AI to understand, citable and trustworthy: clear definitions and answers right at the start, facts and figures with sources, structured data (Schema.org), consistent entities (name, address, services identical everywhere), an llms.txt file for AI crawlers and external mentions that confirm your details. We build these signals systematically and check every month whether and how AI systems name you. Nobody can guarantee a mention.

AEO (Answer Engine Optimization) is closely related to GEO and focuses on direct answers – featured snippets, voice search and answer boxes. While GEO more broadly means visibility in generative AI models, AEO specifically optimizes answer formats: concise question-answer blocks, FAQ schema and structured data. In practice we implement GEO and AEO together.

LLMO (Large Language Model Optimization) is another name for optimizing for language models. In substance it largely overlaps with GEO and AEO: an unambiguous entity, structured data, citable passages, access for AI crawlers and measuring mentions. Agencies use the three terms differently – so ask for the concrete scope rather than the label.

At DLM Digital, ongoing GEO work starts at CHF 300 a month (up to 20 prompts, five AI platforms, monthly report). A one-off GEO audit with AI visibility analysis, entity and schema check and action plan starts at CHF 1,500. A combined GEO + SEO full-service engagement is quoted on request.

At the start we agree up to 20 real questions and check them every month on ChatGPT, Perplexity, Google AI Overviews and AI Mode, Gemini and Copilot – with the same language and location so the months stay comparable. We record the mentions per question and platform, the URLs linked as a source and which of up to three competitors are named in your place. On top of that comes referral traffic from AI platforms in your analytics.

No. Nobody can promise that a language model will name a particular brand for a particular question; the answer logic is proprietary and keeps changing. What we commit to is the scope: up to 20 prompts checked monthly on five platforms, schema, entity and llms.txt maintained, answer blocks implemented and a report that shows the trend openly.

For many SMEs, yes – especially where a purchase decision starts with research. According to the KMU Digital Pulse 2026 by localsearch and Lucerne University of Applied Sciences (n = 504), 58% of Swiss SMEs have never checked what AI tools say about their company, and only 2% take targeted action. Those who measure early and clean up their details start from a clear baseline.

Often, yes. When someone asks ChatGPT or Google AI for a web design agency in Zurich or an accountant nearby, entity, data and content help decide whether your business is named. We combine GEO with local SEO (Google Business Profile, NAP consistency, local entities). For trades and restaurants, though, a well-maintained Google Business Profile usually achieves more in the short term than a GEO mandate.