Local visibility for regional businesses.

Local SEO (local search engine optimization) optimizes your online presence for local search queries like 'dentist Zurich' or 'carpenter Winterthur.' It encompasses Google Business Profile optimization, local citation building, review management, and local on-page optimization. Goal: Top placement in the Google Local Pack and Google Maps.

Google Business Profile (formerly Google My Business) is your free listing in Google Maps and the Local Pack. It shows your opening hours, address, phone number, photos, reviews, and posts. A fully optimized Google Business Profile is the single biggest lever for local visibility.

The Local Pack (or Map Pack) is the block with 3 local results and Google Maps that appears at the top of local search queries — even above the organic search results. Those in the Local Pack receive up to 44% of all clicks for that search query (according to BrightLocal). Local SEO primarily aims to appear in these 3 spots.

Local SEO in Zurich costs CHF 800–3,000 per month depending on scope. A Google Business Profile audit and setup starts at CHF 500 one-time. A complete Local SEO retainer (profile, citations, reviews, on-page) is CHF 1,500–3,000/month. First results are often measurable after 4–8 weeks.

Reviews come through systematic asking: After every job, a personalized email or SMS with a direct review link. QR code on invoice or business card. Automated review follow-up via CRM. Important: Respond to EVERY review — positive and negative. This shows Google and new customers that you're engaged.

GEO optimizes your content to appear in AI-generated answers — Google AI Overviews, ChatGPT, Perplexity, and Apple Intelligence. According to Gartner, 30–40% of searches in 2026 already use AI assistants. Being mentioned for 'web design agency Zurich' in ChatGPT is a massive advantage. GEO supplements classic Local SEO.