WordPress is yesterday: websites built to the DLM Digital standard.

We decided against WordPress because we want to control exactly what a website delivers, and because we do not want to leave our clients a stack of plugins that needs maintaining every year. With WordPress, design, forms, SEO fields and extra functions usually come from themes and extensions by different vendors. Each brings its own code, and each wants updating.

The weak spots are almost never in the WordPress core but in the extensions: Patchstack counted 11,334 new vulnerabilities in the WordPress ecosystem for 2025, 91 per cent of them in plugins. For Google, WordPress is not a disadvantage in itself. For AI search, however, it increasingly matters how much ballast a page sends and how clean its structured data is — and both are easier to control reliably in your own code than through a collection of plugins.

The standard is a fixed list we work through on every website — not an add-on. It has three parts.

• Technology: Next.js and TypeScript instead of a theme, page builder and plugins. Self-hosted fonts, images delivered at the right size, JavaScript only where a page has to do something. The aim is 100 out of 100 in Google PageSpeed, measured after every major change.
• Google: its own title, description and canonical address on every page, exactly one main heading, structured data (JSON-LD) for the company, services, breadcrumbs and FAQ, and an automatic sitemap.
• AI search: an llms.txt with the key facts, an ai.txt, a WebMCP manifest and a robots.txt that explicitly allows AI crawlers. Your customers’ main questions are answered directly on the page. Nobody can guarantee that an AI assistant will name you; whether it can read you at all, we can.

How much of this goes into your project depends on the package: Start with the technical groundwork, Standard with on-page SEO and basic AI visibility, Complete with full SEO and GEO. How your current site does is shown by the free AI visibility check.

WordPress remains a good choice when a team publishes a great deal and someone in-house is responsible for maintenance. A publisher, an association posting every week or a marketing team with several editors benefits from roles, previews and a media library that have been mature in WordPress for years. Anyone who wants to assemble and run a site without an agency is also often cheaper off with WordPress or a site builder. The trade-offs are compared in headless CMS versus WordPress.

In those cases we are not the right agency, and we say so in the first conversation. If you want a company website that is essentially stable, loads fast, is found on Google and in AI search and needs no plugin upkeep, our standard is the right fit.

A move is a rebuild to our standard that takes your existing visibility with it. The delicate part is not the new design but the old addresses: pages, posts, PDFs and images that Google knows.

1. Record what exists. We collect every old address from the sitemap and our own crawl, including ones missing from any sitemap.
2. Carry over and improve content. What works is kept; what is thin or duplicated is merged.
3. Redirects. Every old address points by 301 to the matching new page, never wholesale to the home page.
4. Test before go-live. All redirects are checked against the finished site until no address leads nowhere.

The new website goes live 2 weeks once all materials are in. If you first want to know whether a move is worth it, start with a website audit.

There are three packages: Start from CHF 3,000, Standard from CHF 5,000 and Complete from CHF 10,000, all excl. VAT. The standard — technology, SEO groundwork and AI search groundwork — is in every package; they differ in how much work goes into content and findability. Hosting: free in year one, then CHF 300 a year (domain not included). Maintenance is optional — see website maintenance & hosting.