Bodin Bau.

Clients first want to know whether their project fits the budget. A calculator that asks for name and phone number before showing anything is often abandoned. At Bodin Bau, the CHF range appears immediately. Anyone who then wants a binding quote provides their details voluntarily, and the inquiry already contains trade, area and details.

Each trade has a stored price range per square metre or per project. The user selects the trade, sets the area and adds trade-specific details, such as tile format, material or whether the old flooring must be removed. From this, the calculator produces a range excluding VAT.

With a clear structure: one strong page per trade, and town pages only where the company really works and has something specific to say. Cost guides and a glossary answer typical client questions. AI search engines cite this kind of content too.