Website costs in Switzerland.

Within CHF 3,000 to CHF 25,000 it is your project, not the provider, that sets the amount. Two businesses asking the same agency on the same day can hear very different figures without either being badly advised. Five factors are worth settling for yourself before the first conversation.

• Pages with their own content. Not the number of menu items, but the pages someone writes copy for, picks images for and structures. Going from five to fifteen such pages is the biggest single price driver.
• Languages. A second language does not double the development, but it does double the editorial work — and that continues after go-live. Start bilingual and you maintain everything twice for the life of the site. For many businesses in Zurich, German and English is exactly this decision.
• Features. A contact form is included. A calculator, booking, a customer area or a link to your software are not. Once sales transactions come in, you leave website territory; see e-commerce agency.
• Content. Who writes the copy and who supplies the images? This is the most common silent difference between two quotes — and the most common reason a deadline slips.
• Relaunch. If the new site replaces an old one, its addresses must be redirected to the matching new pages. Small in amount, large in effect: a forgotten redirect costs visibility you already had.

If you want to save, save on page count and languages — not on care in the build, because you pay for that twice at the next relaunch.

Building a website consists of five cost blocks that come one after the other. Seeing only the total of a quote, you cannot judge what you are paying for. The split below reflects our experience with SME projects; it is not a market statistic.

• Concept and structure (around 10–15 per cent). Who should find the site, which question it answers, which pages that needs. It feels expensive for “just thinking”, yet it is the only block whose mistakes make every later one dearer.
• Design (around 20–30 per cent). Adapting a template takes hours, a distinct look takes days. This is where a quote at the lower end differs most from one at the upper end.
• Content (around 15–25 per cent, often outside the quote). Copy and images — missing from many quotes because the client takes it on.
• Build and technology (around 30–40 per cent). Pages, navigation, forms, load times, mobile display, accessibility, and any features beyond an information site.
• Migration and go-live (around 5–10 per cent). Redirecting old addresses, switching domain and email, setting up measurement, testing.

This order explains why a price can still move before the quote: until concept and page structure are settled, every figure is an estimate. Reputable providers fix the binding amount once the scope is in writing. Anyone who names a fixed price without a single conversation has either built in a buffer or is delivering a template.

Two offers sit outside CHF 3,000–25,000, each with its own binding entry point.

• Landing page from CHF 2,500. One focused page for a campaign or an offer. It is not a complete website and the only product below CHF 3,000.
• Web app or MVP from CHF 10,000. Once accounts, workflows and data are the core, it is software rather than a website. See web app development and, for the phone, app development in Zurich.

And if your budget is below CHF 3,000 and you need more than one page, you will not get a complete website from us. The honest route is a site builder you fill and maintain yourself; what that can and cannot do is on build a website with AI.

With us hosting is free in year one, then CHF 300 a year (domain not included) — the base cost that applies even if nobody touches the website. The annual domain fee to the registrar comes on top; the domain is registered to your company.

Everything beyond that is a choice, not an obligation. If you do not want to make changes yourself, or want new content every month, maintenance costs CHF 100–300 a month, depending on the agreed scope. For market context, beyondweb.ch (as of 7 October 2026) puts maintenance at roughly CHF 25–250 a month. What hosting and maintenance cover is on website maintenance and hosting.

Ongoing work on your visibility is not maintenance but a separate mandate: local SEO starts at CHF 300 a month; all SEO prices are on SEO costs.

Not by price, but by five details that must appear in both quotes. A gap of CHF 8,000 between two offers for “the same” project is normal — usually the two documents simply describe two different projects.

• The number of pages with their own content. If it is missing, the price cannot be compared.
• Who supplies copy and images. A quote that includes copywriting will be higher than one that assumes your input.
• What applies after go-live. Who owns design, content and source code, who has access to hosting and domain, and can you switch provider without rebuilding? With subscription models this is the most important question of all.
• Whether a redirect list is included. In a relaunch, the most important technical item.
• When the delivery time starts. “Two weeks” from order is not the same as “two weeks” once all materials are in. Ask which materials are meant.

Only when both documents answer these points the same way are you actually comparing prices. Which questions belong in a first meeting is on web agency; the project calculator gives you an estimate to hold every quote against.