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Redesign, SEO, GEO & Google Ads2026Edelweiss Räumungen AG

Edelweiss Clearances.

Complete digital presence for Zurich's #1 clearance company — website, SEO and Google Ads with an average of 1–2 inquiries per day. The 2026 redesign followed: bilingual in German and English, with town pages across the canton of Zurich, a Winterthur location, a pricing page, a glossary and GEO for AI search engines.

The Challenge

Edelweiss Clearances wanted to position itself as the leading clearance company in Zurich. The quote process was time-consuming — many inquiries didn't contain enough information for quick processing. A solution was needed that automatically generates qualified inquiries.

Our Solution

We developed a state-of-the-art website with dark, professional design and built a 5-step configurator that pre-qualifies inquiries: contact method, service, clearance details, preferred timeframe and contact details. In parallel, SEO optimization to #1 in Zurich and Google Ads campaigns for continuous customer acquisition. The redesign extended the site to German and English. It added town pages for municipalities across the canton of Zurich, the second location in Winterthur, a pricing page with guide prices, a glossary and structured facts that AI search engines such as ChatGPT and Perplexity can cite.

Results

#1 on Google in Zurich for clearances
1–2 qualified inquiries per day
Highly qualified leads through 5-step configurator

The Configurator in Detail

A 5-step process that pre-qualifies every inquiry — from contact method to finished quote request.

Choose Contact Method
1

Choose Contact Method

Customers choose between online form, WhatsApp or phone contact — according to preference.

Select Service
2

Select Service

Clearance, basement clearance, single pickup, hoarding cleanup, business dissolution and more — highly qualified inquiries through targeted selection.

Clearance Details
3

Clearance Details

Apartment or house, elevator available, parking — all relevant details are captured in a structured way.

Preferred Timeframe
4

Preferred Timeframe

As soon as possible, this week, next week or flexible — the customer determines the timeframe.

Contact Details
5

Contact Details

Enter personal details and request a free, non-binding quote.

What We Did

RedesignSEOGEO / AI SEOGoogle AdsConfiguratorBilingual DE/ENLead Generation

Frequently Asked Questions

How does the configurator on the website work?+
The 5-step configurator guides customers through the key questions: contact method, desired service, clearance details, preferred timeframe and contact details. This way, only qualified, detailed inquiries reach the company.
How does the website generate 1–2 inquiries per day?+
Through the combination of SEO (#1 on Google in Zurich) and targeted Google Ads campaigns, we reach potential customers exactly when they're looking for a clearance service. The configurator lowers the barrier for making contact.
Why is a configurator better than a simple contact form?+
A configurator pre-qualifies the inquiry: the company immediately knows which service is desired, whether it's an apartment or house, and when the customer wants the appointment. This saves follow-up questions and speeds up the process.