Microsoft Advertising · Bing Ads
Microsoft Ads agency for Swiss SMEs
Trusted by Swiss businesses
All references
What does a Microsoft Ads agency do?
DLM Digital in Zollikon near Zurich sets up Microsoft Ads (Bing Ads) for Swiss SMEs: importing your Google campaigns, adapting them for Bing, conversion tracking with the UET tag and ongoing management with a monthly report. The fee is a quote based on scope; you pay the ad budget directly to Microsoft. We do not yet have a published Microsoft Ads reference.
Last checked:
- Fee
- Quote based on scope
- Ad budget
- paid to Microsoft, never included
- Prerequisite
- Google Ads with conversion tracking
- Reference
- none published yet
Placements
Where Microsoft ads appear
Buying works as with Google: search terms, ads, payment per click. The ads run on a different network. What follows are Microsoft’s own statements, retrieved on 11 November 2026.
Bing
Microsoft’s search engine, set as the default on many Windows machines and in the Edge browser.
Search partners
According to Microsoft these include Yahoo, AOL, DuckDuckGo and Ecosia.
Copilot
Microsoft reports ads in Copilot for German, French and English-speaking markets. There is no country list, and Switzerland is not named explicitly.
Shopping
Microsoft’s documentation lists Shopping Campaigns and Product Ads as available in Switzerland.
What we do
What we do for your Microsoft campaign
Importing from Google saves work but does not replace the tuning: search volume, click prices and search partners behave differently on Bing.
- 01
Account and import
Set up or take over the account, bring working Google campaigns across with Google Import, then tune structure, bids and budgets for Bing separately.
- 02
Conversion tracking
Set up Microsoft’s UET tag and conversion goals so that enquiries, calls and sales are counted, not just clicks.
- 03
Search terms and exclusions
Work through the search terms report, maintain negative keywords, review search partners and exclude them where needed.
- 04
Ads and extensions
Sharpen ad copy for Bing, maintain extensions and agree landing pages with you.
- 05
Shopping
For online shops: a product feed in Microsoft Merchant Center and Shopping campaigns, provided the feed is clean.
- 06
Report
Monthly and in plain words: cost, enquiries, cost per enquiry, comparison with Google Ads and the next steps.
Is it for you?
Who Microsoft Ads suits, and who it does not
Worth it if …
- Google Ads runs cleanly and tracks enquiries, and the good search terms are already covered.
- Your customers often work on company computers, as in many B2B markets.
- You run an online shop with a well-kept product feed.
- You want to test a second search channel without writing new ads from scratch.
Probably not if …
- There is no working Google campaign yet. Then Google Ads comes first.
- Enquiries are not tracked. Without conversion tracking there is no way to tell whether Bing helps.
- The ad budget is so small that it barely covers Google.
- You need reach for an offer nobody searches for. Meta Ads or LinkedIn Ads suit that better.
Get Google right first: Google Ads agency Zurich and conversion tracking.
How it works
From first call to decision
- 1
First call
Goal, region, existing campaigns. If Google Ads is not running cleanly yet, we say so first.
- 2
Review and quote
We look at your Google account and tracking and set out the effort for Microsoft Ads in a quote.
- 3
Build
Import, adjustments for Bing, UET tag and conversion goals, test run.
- 4
First weeks
Refine search terms, search partners and bids until the data is reliable.
- 5
Decision
After roughly two to three months the figures show whether Bing brings extra enquiries. If not, we recommend pausing.
Fee
Fee, ad budget and what we do not promise
Microsoft Ads management
Quote based on scope
We set the effort after looking at account, tracking and goals. For comparison, Google Ads management is from CHF 300/month for an ad budget of up to CHF 1,500/month.
Ad budget
Paid directly to Microsoft
You pay for clicks through your own Microsoft account. It is never included in our fee.
To be clear
No published reference yet
We cannot yet show a client case for Microsoft Ads. We promise neither click prices nor enquiries; only measurement shows whether Bing pays off.
FAQ
Common questions about Microsoft Ads
01What does Microsoft Ads management cost?
We have no flat fee for Microsoft Ads. After looking at your account and tracking, we set out the effort in a quote. You pay the ad budget directly to Microsoft; it is never included in our fee.
02Is Microsoft Ads worth it in Switzerland?
As an addition to a working Google campaign, often yes; as the only channel, rarely. Whether it pays off for you shows in the enquiries after two to three months. We do not quote market shares or Swiss average prices, because Microsoft publishes no such figures for Switzerland.
03Can Google Ads campaigns be moved to Microsoft?
Yes. Microsoft offers Google Import, which brings over existing campaigns in full or in part and can run on a schedule. Bids, budgets and search terms should then be reviewed separately for Bing.
04Do you have Microsoft Ads case studies?
No, we do not yet have a published reference for Microsoft Ads, and we say so openly. What we can show is our work with Google Ads and conversion tracking, which a Microsoft campaign builds on.
05Do Microsoft ads also appear in Copilot?
Microsoft reports ads in Copilot for German, French and English-speaking markets but gives no country list. Whether your ads appear in Copilot in Switzerland is therefore not explicitly confirmed. Bing and the search partners are certain.
06Does Microsoft’s LinkedIn profile targeting work in Switzerland?
No. According to Microsoft, the underlying data excludes users in the EEA, the UK and Switzerland. To reach decision-makers by job, use LinkedIn Ads directly.
Sources
Statements by Microsoft, retrieved on 11 November 2026.
- Search ads (FAQ: where ads appear; Google Import) · Microsoft Advertising
- Import tools · Microsoft Advertising
- Product ads (Microsoft Shopping Campaigns, Länderliste) · Microsoft Learn
- Transforming the future of audience engagement (März 2025, Ads in Copilot) · Microsoft Advertising Blog
- What’s new in Microsoft Advertising this September (2026, LinkedIn-Profil-Targeting) · Microsoft Advertising Blog