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Website, SEO, GEO & Google Ads2026DS Cleanservice

DS Cleanservice.

New website for an owner-run cleaning and caretaking company from Zurich, in business since 2014: eight service pages, local area pages, enquiries with photos, SEO and GEO for AI answers, and Google Ads.

The Challenge

Since 2014, DS Cleanservice has cleaned and looked after offices, practices, apartment buildings and commercial properties around Zurich — from office and maintenance cleaning to caretaking, construction and facade cleaning. People looking for a cleaning company search locally and want to know fast: do you cover our area, and what does it cost? That needs a clear answer per service and per location, and a path that leads straight to an enquiry.

Our Solution

We rebuilt the website with Next.js: eight service pages, area pages for the service region from Zurich to Kloten and Adliswil, real photos of the team and jobs, and a contact form that delivers enquiries by email. Anyone in a hurry sends photos of the space straight via WhatsApp and gets an estimate faster. For search we added local SEO with sharpened schema, GEO with llms.txt and ai.txt for AI assistants, and Google Ads campaigns. A custom statistics dashboard shows visitors, sources including AI assistants, and enquiries.

How we went about it

  1. 01

    Sept. 2026

    Website & service pages

    New Next.js website with five service pages and a basic SEO/GEO setup; shortly after, three more services: facade, construction and special cleaning.

  2. 02

    Sept. 2026

    Real photos & enquiry path

    Own photos of the team, managing director and jobs instead of stock images. Contact form with email delivery, plus enquiries with photos via WhatsApp.

  3. 03

    Sept. 2026

    Local SEO, GEO & Google Ads

    Area pages for the service region, sharpened LocalBusiness schema, llms.txt and ai.txt for AI assistants, plus Google Ads campaigns.

  4. 04

    Sept. 2026

    Measure

    Custom statistics dashboard: visitors, sources including AI assistants and incoming enquiries at a glance.

Results

8 service pages & local area pages
Enquiries with photos via WhatsApp
SEO, GEO & Google Ads from one team

What We Did

Website DevelopmentLocal SEOGEO / AI visibilityGoogle AdsEnquiries with photosStatistics dashboard

Frequently Asked Questions

What does a cleaning company need on its website?+
A page per service with a clear description, an answer per location to «Do you cover our area?» and an enquiry path without detours. For DS Cleanservice that includes sending photos of the space — so the estimate is faster and more accurate.
Why GEO for a local business?+
Because more and more people ask ChatGPT or Perplexity for a cleaning company nearby. With llms.txt, ai.txt and clean schema, an AI assistant can reproduce services, service area and contact details correctly.