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Web Design, SEO, GEO & Google Ads2026Swiss Group Constructions GmbH

Swiss Group Constructions.

Web design, SEO, GEO and Google Ads for a construction, civil engineering and cleaning company from Wetzikon. 40 services in two divisions, clearly structured for clients in the canton of Zurich and the Zurich Oberland.

The Challenge

From excavation, sewer, road and concrete work to construction and final cleaning, Swiss Group Constructions covers 40 services in two divisions, all with one contact person. This breadth is the company's advantage, but on a website it quickly becomes confusing. Clients, architects and property managers each search for one specific service and need to find it immediately.

Our Solution

We developed an editorially designed site in Swiss red, with animated headlines, a numbered fullscreen menu and a clear split between the construction & civil engineering and cleaning divisions. The contact form asks for the division first so every inquiry reaches the right place. For SEO and GEO we built the service structure and an extensive construction glossary that explains technical terms and gives AI search engines citable answers. Google Ads complements organic visibility in the Zurich Oberland.

Results

40 services in 2 clearly structured divisions
Extensive construction glossary for SEO & GEO
Inquiries sorted by division

What We Did

Web DesignSEOGEO / AI SEOGoogle AdsConstruction GlossaryNext.js

Frequently Asked Questions

How do you structure a website with 40 services?+
With a clear hierarchy: divisions first, services below, each with its own entry point. The menu shows the divisions as columns, and the contact form asks for the division first. Clients find their service in a few clicks, and Google understands what the company stands for.
Why a glossary on a construction website?+
Clients often search for terms such as excavation, utility line construction or deep cleaning before they look for a company. A glossary answers these questions, brings visitors to the website and links directly to the matching service. Language models like to use such clear definitions as a source.
Swiss Group Constructions — Mobile View