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Client: Swiss Group Constructions GmbH
Web design, SEO, GEO and Google Ads for a construction, civil engineering and cleaning company in Wetzikon. 40 services in two divisions, a construction glossary with 136 terms, an excavation calculator in the footer of every page and an inquiry form that asks for the division first.
Case study
From excavation, sewers, road and concrete work to construction, final and window cleaning, Swiss Group Constructions covers 40 services, all with one contact person. This breadth is the company's advantage, but on a website it quickly becomes a muddle. Clients, architects and property managers each look for one specific service or technical term, and a cleaning inquiry must not end up in the site manager's inbox.
We built an editorially designed site in Swiss red, with word-by-word headlines, mask reveals and horizontally scrolling service cards. The divisions construction & civil engineering (22 services) and cleaning (18 services) are clearly separated, and each service has its own page. Content is stored as one file per service; a build script checks cross-references and meta lengths and generates pages, sitemap, schema and llms.txt from it. The construction glossary explains 136 terms in seven categories, each on its own page, and filters the overview live by search field and category chips. In the footer of every page, an excavation calculator turns length, width and depth into volume, truck loads and excavator days. The inquiry form asks first "What is it about?" with tappable division chips. The header, fullscreen menu and phone button of this website are now the standard we use in new websites.
Architecture
The building blocks behind Swiss Group Constructions GmbH and how data flows between them.
Site structure
Flow
Customer
The client searches for something like excavation pit or final cleaning and lands on the service or glossary page.
Customer
In the excavation calculator he enters the dimensions and sees volume, truck loads and excavator days.
Customer
In the form he first taps the division, describes the project and receives a confirmation email.
Business
The inquiry arrives with the division at the top. The team replies directly to the customer and arranges a site visit.
Step by step
Real screenshots along the flow.
From the homepage via menu, service, glossary and excavation calculator to the form that asks for the division first. Captured up to just before submitting.
Views with customer data show sample data or are redacted.
Step 01 / 07
All steps
Fullscreen hero with the core message, "Request a project" and the key facts 40 services, 2 divisions, 1 contact. The red phone button stays at the bottom right.
Numbered main items on the left, all services of both divisions and the contact block on the right. Every service is two clicks away from any page.
One of 40 service pages with its own introduction and topic chips for related search terms.
136 technical terms with a search field and category chips. Each term has its own page and links to the matching service.
Set length, width and depth and the volume, truck loads and excavator days appear instantly as a guide. "Get a quote for this excavation" leads to the inquiry.
The form asks with chips what it is about: construction, cleaning, both or consulting. That way the inquiry reaches the right team.
Location of the property, company, name, phone and email, shown with sample data and not submitted.
Swipe sideways for the next step.
Features
Construction & civil engineering with 22 services, cleaning with 18, each on its own page below its division. Division hubs with group anchors lead quickly to the right job.
A new service or term is one file. The build script checks slugs, cross-references and meta lengths and generates page, sitemap, schema and llms.txt.
136 terms in 7 categories, each with a practical example and a link to the matching service. Search tolerates umlauts and knows synonyms; all terms remain crawlable in the HTML.
Length, width and depth give solid and loosened volume, truck loads and excavator days, with a button to request a quote for this excavation. It calculates in the browser.
Chips for construction, cleaning, both or consulting, then project and location. The server validates input and rate-limits requests per hour; the customer receives a confirmation.
Smart header, fullscreen curtain menu with numbered items, sliding mobile menu and a round phone button. Now the template for new DLM websites.
Smooth scrolling, word-by-word headlines, mask reveals, counters from real data and horizontally scrolling service cards.
Structured data, a share image per page, robots allowing AI crawlers, and automatically generated llms.txt, ai.txt and webmcp.json.
Mobile
Swipe sideways for more views.
Screens
FAQ
Solutions
Work
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