Generate leads and customers online — sustainably and measurably.

Lead generation means turning anonymous interest into a contactable person — with a name, a request, and permission to get in touch. Everything before that is reach; everything after it is sales. Generating leads online therefore needs three things at once: demand that already exists or can be created, a page that converts the request into a form, and measurement that counts what actually arrives.

The route we take. First we define what counts as a lead in your business — a submitted form is not the same thing as a qualified sales conversation, and that distinction decides every number later. Then we measure before any budget flows: without conversion tracking, every statement about a channel is guesswork. Then the channel — paid search for demand that exists, content for demand that has no search term yet, direct outreach for small, clearly named audiences. And only last the page itself: a lead generation landing page per offer, rather than a homepage where the visitor has to go looking for what the ad promised.

What lead generation costs cannot be quoted as a package — but it can be calculated. The number that matters is cost per lead, and it follows from click price divided by conversion rate. At CHF 8 per click and a three percent conversion rate an enquiry costs roughly CHF 265; if one order comes out of four enquiries, that order costs over CHF 1,000 in media budget alone. Run this calculation with your own figures before you request a single quote — it tells you whether the channel suits your margin at all. In Swiss B2B, click prices in advisory-heavy fields are considerably higher, though so are the order values.

The disclosure that belongs here. DLM Digital has no published client mandate in lead generation we could point to — no figure, no before-and-after, no name. What is described above is a method, not a result. If any agency, ourselves included, offers you lead generation, ask for three things: a named reference project with a reachable contact, the definition of what counted as a lead there, and whose analytics account did the counting. Anyone guaranteeing a number of leads is usually selling addresses rather than demand. What we can show sits alongside: our own writing in the magazine as a work sample for content, and the projects under works for build and delivery.

Social media belongs in this consulting as a decision, not as a service. The question is not whether your business "should do social media" but whether the channel does the job you give it — and whether you can sustain the effort for months. A profile that runs for three months and is then abandoned costs trust instead of building it.

Rough orientation for the Swiss market: LinkedIn works in B2B when the order value is high enough to justify expensive contacts — the figures are on LinkedIn marketing. Instagram and Facebook work in B2C with a visible product or a local catchment area. For explanation-heavy services with no visual subject, the organic effort usually exceeds the return; the same hours spent on search engine optimisation or on a well-kept local profile normally deliver more, because there you collect existing demand instead of creating new demand.

The same disclosure applies: we hold no social media mandate as a reference, publish no reach or engagement figures, and claim no results in this channel. What we do in the consulting is make the decision with you and say so plainly when the answer is "not this channel". For running a social media operation day to day, providers who do exactly that are the better fit — ask them for the same three pieces of evidence as above.

We advise against it in three cases. If the product or the price is the real problem, no channel strategy fixes it — the consulting becomes an expensive detour. If nobody in the business has time to implement the agreed measures or have them implemented, you end up with a concept that sits still; one small step actually taken is worth more than a complete strategy. And if you already know which channel works and simply need more of it, skip the analysis and go straight to execution — Google Ads, SEO or content marketing, whichever applies.