Performance marketing with measurable results.

Expect two separate items. Your media budget goes directly to Google; we recommend from CHF 500 per month so the campaign gathers usable data. On top comes our management as a transparent monthly retainer from CHF 300, depending on scope and number of campaigns. Click prices in the Swiss market usually sit between CHF 1 and CHF 15 depending on industry — considerably higher in fields like law, insurance or real estate. Those click prices are set by Google, not by us.

We recommend a media budget from CHF 500 per month — that is the floor at which a campaign collects enough clicks for meaningful optimisation. Below it the data basis is simply missing. In competitive fields with high click prices (e.g. 'lawyer Zurich') you need more, because the same budget buys far fewer clicks; how much exactly, we tell you after a short keyword analysis. The media budget always goes directly to Google and is separate from our management retainer.

ROAS (Return on Ad Spend) varies greatly by industry. A ROAS of 3–5 (CHF 3–5 revenue per CHF 1 ad spend) is considered good in most industries. E-commerce campaigns often aim for ROAS 5–10. We define realistic ROAS targets with you based on your margin and industry.

Both have their place. Google Ads delivers immediate, controllable traffic — ideal for launches, seasonal campaigns, and quick leads. SEO is more sustainable and cost-effective long-term. The optimal strategy combines both: Ads for immediate visibility, SEO for long-term organic presence.

Traffic and first conversions are visible from the first day after campaign launch. Campaign optimization and efficiency improvement takes 4–8 weeks — that's how long Google's algorithm learning system needs to understand your target audience. After 2–3 months, you have a fully optimized campaign.

A good Google Ads agency: plans campaigns strategically rather than by template, reports transparently on costs and results, optimizes continuously rather than just reporting monthly, knows your industry and target audience, and shows the fee and the media budget as two separate lines on the invoice. That last point is the one you can check in twenty minutes without any expertise — and the one poor management fails most often.

In practice almost always yes. SEA stands for search engine advertising and covers all paid search ads; in Switzerland the overwhelming share of that is Google Ads, with the remainder essentially Microsoft Advertising for Bing. The distinction only starts to matter if Bing is a meaningful channel for you — rare in the Swiss market, but worth checking if your audience works largely in corporate environments with Edge preinstalled. Either way, ask which platforms the retainer covers.

Management begins where the build ends. Every month that means: going through the search terms report and adding new negative keywords, swapping ads and assets where the numbers suggest it, adjusting the bidding strategy and budgets, checking that conversion tracking is still complete, and a report showing enquiries and cost per enquiry rather than impressions. At DLM Digital that is a fixed monthly retainer from CHF 300, shown separately from the media budget and cancellable monthly. What it is not is an automatic machine — in a settled account some months are thin on changes, and the report says so instead of inventing activity.