Performance marketing with measurable results.

Google Ads in Switzerland cost on average CHF 1–15 per click, depending on industry and keywords. A typical monthly budget for SMEs is CHF 1,000–5,000 ad spend plus agency fees of CHF 500–2,000. Industries like law, insurance, or real estate can have significantly higher click prices.

We recommend a minimum ad spend of CHF 1,000/month to get statistically significant data for optimizations. With less budget, the data basis for meaningful A/B tests is lacking. For competitive keywords (e.g., 'lawyer Zurich'), you should plan CHF 3,000–5,000/month.

ROAS (Return on Ad Spend) varies greatly by industry. A ROAS of 3–5 (CHF 3–5 revenue per CHF 1 ad spend) is considered good in most industries. E-commerce campaigns often aim for ROAS 5–10. We define realistic ROAS targets with you based on your margin and industry.

Both have their place. Google Ads delivers immediate, controllable traffic — ideal for launches, seasonal campaigns, and quick leads. SEO is more sustainable and cost-effective long-term. The optimal strategy combines both: Ads for immediate visibility, SEO for long-term organic presence.

Traffic and first conversions are visible from the first day after campaign launch. Campaign optimization and efficiency improvement takes 4–8 weeks — that's how long Google's algorithm learning system needs to understand your target audience. After 2–3 months, you have a fully optimized campaign.

A good Google Ads agency: plans campaigns strategically rather than by template, reports transparently on costs and results, optimizes continuously rather than just reporting monthly, knows your industry and target audience, and has proven success with comparable clients. We'll show you our cases — on request.