Case study with measured values · steuererklaerungwinterthur.ch
Steuererklärung Winterthur
- Compared
- Relaunch on 23 September 2026
- Before
- 11–23 Sep 2026 (13 days)
- After
- 24 Sep–6 Oct 2026 (13 days)
- Measured on
- 11 October 2026
| Metric | Change | Note |
|---|---|---|
| Clicks from Google Search | +633% | 7.3× |
| Impressions in Google Search | +981% | 10.8× |
| Impressions in Google’s AI features | 196× | from a value close to zero |
| Time to the first enquiries | < 1 week | back end of the website |
Average Google position
- «steuererklärung ausfüllen lassen winterthur»1.7
- «steuerberater winterthur»1.9
- «steuererklärung winterthur»2.8
Search Console, last 3 months (7 Jul–6 Oct 2026). This window also contains days before the relaunch.
Source
Google Search Console of steuererklaerungwinterthur.ch (search performance, web, and generative AI features), export of 11 October 2026. Enquiries from the website’s own back end.
Method
Sum of the 13 days after the relaunch divided by the sum of the 13 days before, minus 1, times 100. Raw sums, no adjustment for weekdays or season.
Limits
- Short comparison window: 13 days before against 13 days after.
- A single case. It does not predict results for other websites or industries.
- No paid advertising in the period, according to the client.
- New values are only published with a new measurement date.
Not published, at the client’s request
- Absolute clicks and impressions
- Number of enquiries and calls
- Revenue