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Website, SEO & GEO2026Creative-Job GmbH

CJ Consulting.

Website, SEO and GEO for an independent M&A advisory for Swiss SMEs in Zurich. It includes anonymised company listings, acquisition requests, a five-step inquiry wizard and a knowledge section on succession and business valuation.

The Challenge

Anyone who wants to sell their company or settle a succession looks for an adviser they can trust, usually discreetly and without giving names. CJ Consulting advises owners, family businesses and investors on selling, buying and valuing SMEs. The website had to convey credibility and show company listings anonymously. It also had to appear in Google and AI answers for questions like "What is my company worth?"

Our Solution

We built an understated, trustworthy site in dark green. It presents the three services (business sale, acquisition, and valuation with due diligence), plus anonymised company listings and acquisition requests, each with its own page. A five-step inquiry wizard asks first for the request type (sale, purchase or valuation) and then for key figures, so every inquiry is pre-qualified. Knowledge articles on succession and valuation methods, a team page with names and qualifications, and clear statements on the fee model form the basis for SEO and GEO.

Results

Anonymised company listings with own pages
Inquiry wizard by sale, purchase, valuation
Knowledge section for SEO & GEO

What We Did

Website DevelopmentSEOGEO / AI SEOInquiry WizardContent Strategy

Frequently Asked Questions

How do you show companies for sale without revealing them?+
Each listing gets a reference code instead of a name and states only industry, region and size range. Interested parties get in touch through the listing page, and details follow only after a non-disclosure agreement. The sale stays discreet while the listing remains findable.
Why does GEO matter for advisory firms?+
Owners increasingly ask questions such as "How is an SME valued?" directly in ChatGPT or Google's AI answers. The firms that get named are the ones that answer such questions clearly and verifiably, with methods, team and a transparent fee model. The knowledge section is designed for exactly that.
CJ Consulting — Mobile View