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Website, SEO & GEO2026Live

Client: Creative-Job GmbH

CJ Consulting.

Website, SEO and GEO for an independent M&A advisory for Swiss SMEs in Zurich: anonymised company listings and buyer requests, each with its own page and confidential enquiry, a five-step enquiry wizard and a knowledge section on selling, buying and valuing businesses.

  • Website
  • SEO
  • GEO
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CJ Consulting – Case study CJ Consulting: website, SEO and GEO for M&A advisory, with anonymous company listings, buyer requests and an enquiry wizard for Swiss SMEs.
CJ Consulting – Mobile view
Scope
Website · SEO · GEO
Industry
Finance & Insurance
Year
2026
Services & technology
  • Website Development
  • React
  • Node server
  • SEO
  • GEO / AI SEO
  • Enquiry wizard
  • Resend

Case study

What Creative-Job GmbH needed and what we built

The challenge

CJ Consulting advises owners, family businesses and investors on selling, buying and valuing SMEs. In this business, discretion is the precondition: a company that is for sale must not be identifiable, yet buyers still need to find the listing. Owners considering a sale first look for answers to questions like «What is my company worth?» and only get in touch once they trust the adviser. The website had to do both: show mandates anonymously but findably, and give owners a confidential way in.

Our solution

Every mandate appears with a reference code instead of a name, for example CJ-V2402, and states only industry, region, revenue range and status. Company listings and buyer requests sit in two tabs on one page, and each has its own indexable detail page. Every detail page carries a confidential enquiry form that sends the reference code automatically; CJ receives an email and the sender a confirmation. Owners start with a five-step wizard: request type, key figures, contact, message, summary. Knowledge articles, a team page and service pages with FAQ, together with organisation schema, a sitemap of all mandates, llms.txt and llms-full.txt, form the basis for SEO and GEO.

Architecture

How it fits together

The building blocks behind Creative-Job GmbH and how data flows between them.

UserFrontendAdminServer / APIDatabaseExternal service
Connections: Mandate data → Website (React) (Listings, requests, sitemap); Google & AI answers → Website (React) (Mandate and knowledge pages); Buyers & investors → Website (React) (Filter, detail page); Owners → Website (React) (Wizard); Website (React) → Node server (Enquiry with code); Node server → Email (Resend); Email (Resend) → CJ inbox (Enquiry email); Email (Resend) → Buyers & investors (Confirmation)

Site structure

How the website is structured

cj-consulting.ch8 sections · 8 subpages
  • Homepage
  • 3Services
    • Company sale
    • Company purchase
    • Valuation & due diligence
  • 7Company listings
  • 4Buyer requests
  • 3Knowledge
  • Enquiry wizard
  • 3Company
    • About us
    • Team
    • Contact
  • 2Legal
    • Legal notice
    • Privacy
Simplified view of the site structure. Page counts from a live check (sitemap) on 12 October 2026.

Flow

Who does what, step by step

  • Customer
  • Business
  • System

  1. Customer

    Find

    Buyers find a mandate or the listings overview through Google or an AI answer.

  2. Customer

    Review anonymously

    They filter by industry, region and revenue and open a listing showing code, industry, region and size range.

  3. Customer

    Enquire confidentially

    The enquiry on the listing page carries the reference code automatically.

  4. System

    Confirmation

    CJ receives a formatted email and the sender a confirmation.

  5. Business

    NDA and details

    CJ replies directly; identity and documents are shared only after a non-disclosure agreement, outside the website.

Step by step

How it works in practice

Real screenshots along the flow.

An owner's enquiry

From the homepage via the service page through all five steps of the enquiry wizard, up to just before sending. All details are sample data; nothing was sent.

Views with customer data show sample data or are redacted.

  1. 01Step 1 / 7
    CJ Consulting – Step 1: Homepage

    Homepage

    Two clear paths right at the start: «Buy a company» and «Sell a company». Below them, the three principles: SME focus, success fee and independence.

  2. 02Step 2 / 7
    CJ Consulting – Step 2: Company sale service

    Company sale service

    The service page describes how CJ prepares and supports a sale. Owners who want to sell find the answers here before they enquire.

  3. 03Step 3 / 7Sample data
    CJ Consulting – Step 3: Step 1 · Request type

    Step 1 · Request type

    Sale, purchase or valuation as large cards instead of a dropdown. The bar at the top shows all five steps.

  4. 04Step 4 / 7Sample data
    CJ Consulting – Step 4: Step 2 · Key figures

    Step 2 · Key figures

    Industry, region, revenue range and headcount. CJ can classify the request before the first conversation takes place.

  5. 05Step 5 / 7Sample data
    CJ Consulting – Step 5: Step 3 · Contact

    Step 3 · Contact

    Name and email are required, company and phone are optional. The wizard only continues once the required fields are valid.

  6. 06Step 6 / 7Sample data
    CJ Consulting – Step 6: Step 4 · Message

    Step 4 · Message

    Free text for the plan and consent to the confidential handling of the details.

  7. 07Step 7 / 7Sample data
    CJ Consulting – Step 7: Step 5 · Summary, before sending

    Step 5 · Summary, before sending

    All details at a glance once more. The walkthrough stops before «Send confidentially»: once sent, CJ would receive a formatted email and the sender a confirmation.

Swipe sideways for the next step.

A buyer's enquiry

Company listings and buyer requests are anonymised. The enquiry on the listing page carries the reference code automatically. Form with sample data, not sent.

Views with customer data show sample data or are redacted.

  1. 01Step 1 / 4
    CJ Consulting – Step 1: Current mandates

    Current mandates

    The anonymisation notice sits at the very top. Below it, company listings and buyer requests can be switched, with the number of results shown alongside.

  2. 02Step 2 / 4
    CJ Consulting – Step 2: Buyer requests

    Buyer requests

    Requests with reference code, industry, target revenue, headcount and region. Owners can see whether their company fits a profile.

  3. 03Step 3 / 4
    CJ Consulting – Step 3: Listing CJ-V2402

    Listing CJ-V2402

    Every mandate has its own findable page with a reference code instead of the company name, anonymised key data and status.

  4. 04Step 4 / 4Sample data
    CJ Consulting – Step 4: Confidential enquiry, before sending

    Confidential enquiry, before sending

    The form names the mandate number in its title and sends it along. Identity and documents follow only after a non-disclosure agreement, outside the website.

Swipe sideways for the next step.

Features

What the solution does

  • Anonymous company listings

    Companies for sale with reference code, industry, region, revenue range and status («in preparation», «on the market»), filterable by industry, region and revenue. Each listing has its own page stating that identity and documents follow only after a non-disclosure agreement.

  • Buyer requests

    Second tab on the same page: anonymised buyers looking for a company, with industry, region, target size by revenue and headcount, and transaction type, each with its own page.

  • Confidential mandate enquiry

    A form on every listing and request page. The mandate's reference code is sent automatically; CJ receives a formatted email and the sender a confirmation.

  • Five-step enquiry wizard

    Request type (sale, purchase or valuation), key figures (industry, region, revenue, headcount), contact, message and a summary before sending. Every enquiry arrives pre-qualified.

  • Service pages with FAQ

    Business sale, acquisition, and valuation with due diligence, each with its own page and frequently asked questions, including the fee model.

  • Knowledge section

    Articles on the structured sale process, acquisitions and valuation methods («What is my company worth?»), with their own images.

  • Team and hero with brand film

    A full-screen opening with a brand film, a header in the style of the sister brand CJ Recruitment, and a team page with names and portraits of the contacts.

  • SEO and GEO set-up

    Meta data and JSON-LD per route from a single source, injected server-side, organisation schema with address and contact, a sitemap including every mandate page, llms.txt and llms-full.txt.

Mobile

On the smartphone

  • CJ Consulting – Homepage on mobile
    Homepage on mobile
  • CJ Consulting – Listing page CJ-V2402 on mobile
    Listing page CJ-V2402 on mobile
  • CJ Consulting – Enquiry wizard on mobile, step 1: request type
    Enquiry wizard on mobile, step 1: request type
  • CJ Consulting – Knowledge article on company valuation on mobile
    Knowledge article on company valuation on mobile

Swipe sideways for more views.

Screens

What it looks like

  • Homepage with brand film in the background
  • Anonymous company listing CJ-V2402 with key data and confidential enquiry
  • Enquiry wizard, step 1: choose the request type
  • Knowledge article on valuation methods

FAQ

Frequently asked questions

How do you show companies for sale without revealing them?

Each listing gets a reference code instead of a name and states only industry, region, revenue range and status. Interested parties enquire directly on the listing page, and details follow only after a non-disclosure agreement. The sale stays discreet while the listing remains findable on Google.

Why does every mandate have its own page?

Because buyers search specifically by industry and region. A dedicated, indexable page per mandate can be found for that, is listed in the sitemap and carries the reference code into the enquiry, so CJ knows immediately what it is about.

How does CJ Consulting maintain the mandates?

The mandates are stored as data in the website code and are maintained and republished by us. There is deliberately no login or CMS; listings, detail pages, sitemap and schema are generated automatically from the same data.

Why does GEO matter for advisory firms?

Owners increasingly ask questions such as «How is an SME valued?» directly in ChatGPT or Google's AI answers. The firms that get named answer such questions clearly, with methods, team and a transparent fee model. The knowledge section, schema and llms.txt are designed for exactly that.

Solutions

Solutions from this project

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