Contact
Client: B&S Partners GmbH
Discreet one-page website for Velmond Partners, a private markets boutique in Zug. It presents areas of expertise and types of off-exchange investment opportunities, discloses risks and commissions and takes enquiries via a form, without any tracking.
Case study
Velmond Partners supports investors in accessing private equity, growth financing, pre-IPO and co-investments. In this field, a loud, salesy website does more harm than good. What was needed was restraint and trust, an honest account of the risks without small print and a contact path that shows what the enquiry is about from the start, all on a single page.
We designed a one-pager in midnight blue and champagne gold with an elegant serif typeface and built it in Next.js. Sections on philosophy, areas of expertise and types of opportunities build up calmly on scroll; specific deals are deliberately not shown. The «Important notes» section names six risks from total loss to regulation and discloses possible fees on placements, directly on the page. In the contact form, the prospect selects their concern, from general information to an initial meeting. The enquiry goes to the company inbox as an email in the corporate design, with replies going straight to the sender, protected by a spam trap and an hourly limit. The website sets no tracking cookies and loads no third-party analytics.
Architecture
The building blocks behind B&S Partners GmbH and how data flows between them.
Site structure
Flow
Customer
The prospect arrives via a referral or directly at velmond.ch.
Customer
They read the philosophy, areas of expertise and types of opportunities.
Customer
The risk and commission disclosure is right on the page, not behind a link.
Customer
They choose their topic, such as an initial meeting, write a message and submit.
System
The enquiry is checked and delivered to the company inbox as a designed email.
Business
Velmond replies directly by email and arranges the initial meeting.
Step by step
Real screenshots along the flow.
A pass through the one-pager on desktop. The form is filled with sample data and was not submitted.
Step 01 / 05
All steps
Midnight blue, champagne gold and a serif typeface set the tone. One sentence explains what it is about, without promising returns.
The philosophy in one quote, next to the positioning as an independent boutique. Calm typography instead of sales talk.
The page shows types of investments, not specific deals. Each row names the field and a short description.
No investment advice, six risks in a grid and disclosure of possible fees, directly on the page instead of behind a link.
Name, email, optional phone, the topic (here «Initial meeting») and a message. The company details sit next to the form. We did not submit it.
Swipe sideways for the next step.
The same path on a phone. Instead of a menu, a fixed contact button at the top right leads to the form.
Views with customer data show sample data or are redacted.
Step 01 / 04
All steps
The headline wraps cleanly, and the contact button is reachable from anywhere.
The fields stack vertically, each with a short description.
On mobile the risks become a list, readable without zooming.
Full-width fields filled with sample data. The gold button sends only after privacy consent. We did not submit it.
Swipe sideways for the next step.
Features
Midnight blue, champagne gold, serif type and sharp edges. Philosophy, areas of expertise and types of opportunities build up calmly on scroll; a marquee names the fields from private equity to investor relations.
The «Important notes» section makes clear that no investment advice is given, names six risks from total loss and long holding periods to regulation and discloses possible fees. No small print hidden behind a link.
The form asks for name, email, phone (optional), topic and message. Topics range from general information and current opportunities to an initial meeting, plus privacy consent.
Every enquiry arrives in the company inbox as a designed email in midnight blue and gold. Hitting «Reply» goes straight to the prospect.
An invisible honeypot field for bots and a limit of five enquiries per hour per address keep the inbox clean.
No tracking cookies, no third-party analytics. The privacy policy says so too, fitting a business built on discretion.
Metadata, FinancialService schema with the Zug address, sitemap, robots.txt, web manifest, a favicon set with the VP monogram and a dedicated preview card for shared links.
Mobile
Swipe sideways for more views.
Screens
FAQ
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Your project
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