UX Agency Zurich – User Experience That Turns Visitors Into Customers.

UX/UI design in Zurich costs between CHF 1,500 and CHF 15,000 depending on scope. A UX audit starts at CHF 1,500, a UX/UI design sprint for a landing page or app section at CHF 6,000, and a full product design with user research, design system and prototyping at CHF 15,000. Costs depend on complexity, number of screens and research depth.

UX design (User Experience) shapes the entire experience: how a user navigates, where they drop off, what leads to the desired action. It covers research, information architecture, wireframes and usability tests. UI design (User Interface) is the visual layer on top: colors, typography, components, micro-interactions. Good design combines both – it doesn't just look good, it works intuitively and converts.

In five steps: 1) User research – interviews, analytics review, personas. 2) Information architecture & wireframing – structure and flows. 3) UI design & prototyping – clickable Figma prototypes. 4) Usability testing – real users test, we iterate. 5) Design system & handoff – documented components for development. A UX audit takes 1–2 weeks, a full product design 4–8 weeks.

Usability testing means letting real users work with your product or prototype and observing where they get stuck. According to the Nielsen Norman Group, just 5 test participants uncover around 85% of usability problems. It is worthwhile wherever several steps have to be completed in sequence. The limit belongs in the picture: a usability test tells you whether someone can complete a task — not whether they want to buy the product or what they would pay for it.

A design system is a documented library of colors, typography, spacing, components and rules. It pays off as soon as you have multiple pages, products or a growing team that needs to work consistently. The benefits: faster development, fewer inconsistencies, easier redesigns. We build design systems directly in Figma and – on request – as code components in React/Tailwind.

Look for: a demonstrable, research-driven process (not just 'pretty designs'), real case studies with measurable results (conversion, task success), an understanding of accessibility (WCAG) and – ideally – design and development from a single source so the design doesn't get diluted in implementation. Ask about usability testing methods and how success is measured.

Through hard metrics: conversion rate, task success rate (can users complete their task?), time-on-task, funnel drop-off rate, System Usability Scale (SUS) and – where needed – A/B tests before and after the redesign. What matters is recording the baseline before the project — without a starting value every later number is unverifiable. Figures such as 100x ROI or 300% more conversion we do not use: they circulate without a traceable basis and say nothing about your project.

Yes. Accessibility to WCAG 2.2 is part of the design for us, not a paid add-on: checked colour contrast, keyboard operability with a visible focus ring, real form labels instead of placeholder text, semantic HTML and ARIA only where semantics are not enough. In Switzerland binding legal requirements apply first to federal bodies and public administration; anyone selling into the EU market falls under the European Accessibility Act, which has applied since 28 June 2025. The legal assessment of your case belongs with a lawyer.

In three cases we advise against it. First, the small company website: five pages, a contact form, an offer that explains itself in one sentence — a clean standard layout plus good copy and photography delivers more than a UX process. Second, the redesign without a diagnosis: as long as nobody knows why visitors leave, an audit from CHF 1,500 is the right first spend, not a rebuild. Third, when the weakness sits in the offer, the price or the sales process — no interface fixes that.

Yes. Our studio is in Zollikon, a few minutes from Zurich Seefeld. In Zurich and the immediate region we meet in person for workshops, stakeholder sessions and moderated usability tests. Projects in Bern, Basel, Lucerne or St. Gallen are run by video call and with unmoderated tests — that works well, but honestly it is not the same as being on site. Which option suits you we clarify in the first conversation.

Then the concept changes — even when it was our own draft. That is what testing is for, and it is why we test on the prototype rather than the finished product: in Figma a change costs hours, after development days to weeks. Incidentally, a test that finds nothing is rarely proof of good design; usually the tasks were set too easily.