Interactive tools for price calculations and product configuration.
We develop custom calculators and configurators that guide your customers through complex decisions and generate leads.
An online calculator or configurator is one of the most powerful lead generation tools you can deploy on your website. What makes an online calculator so valuable? It immediately gives the user the value they're looking for — a cost estimate, a recommendation, a configuration — and in return they leave their contact details. The result: qualified leads who already know what they want and are ready for a concrete conversation.
The difference between a contact form and an online calculator is fundamental: A form asks. A calculator gives. Users who complete a calculator are significantly further along in the buying process. Conversion rates of calculators are typically 2–5× higher than classic contact forms — because the user receives value first.
Our own project calculator at /calculator is a live example of our work — a multi-step configurator that delivers a project cost estimate in 3 minutes while simultaneously generating qualified leads. Try it.
DLM Digital develops online calculators for: insurance, real estate, construction, financial planning, photovoltaics/solar, heating, accounting, web design costs, catering, and events. We build them with React (for instant response times), integrate them into your existing website or CRM, and optimize the user experience for maximum completion rates.
Real-Time Calculation
Instant results without loading times
Lead Generation
Integrated contact forms for qualified leads
24/7 Available
Automated consultation around the clock
Our process
Requirements Analysis
Definition of calculation logic and formulas
UX Design
Intuitive user guidance and step sequence
Development
Robust implementation with validation
Integration
Connection to CRM, email, and analytics
Features
Learn more
1. More qualified leads: Users who complete a calculator already know the approximate budget and are ready to buy. Conversion rates of calculators are 2–5× higher than contact forms.
2. Less consultation effort: Prospects with unrealistic budget expectations filter themselves out — because they see the price range upfront.
3. 24/7 lead generation: Your calculator works at night, on weekends, and while you're on vacation — fully automated.
Construction & Trades: Renovation cost calculator, painting cost calculator, electrical installation calculator
Finance & Insurance: Mortgage calculator, retirement planner, insurance premium calculator
Real Estate: Rent calculator, purchase price estimation, yield calculator
Energy: Solar/PV amortization calculator, heating cost comparison, energy efficiency calculator
Digital & Marketing: Web design cost calculator (like our /calculator), SEO budget calculator, Ads ROI calculator
HR & Recruiting: Salary calculator, personnel cost calculator, cost of bad hire calculator
Real-time updates: Every user input instantly updates the result, without page reloading.
Mobile-optimized: Fully responsive, works on every device with touch gestures.
Multi-step flows: We can build any number of steps with branching logic (if X then show Y).
Lead capture: At the end is a contact form — with email notification and optional CRM webhook.
Analytics: We track at which step users drop off and where they spend more time — for continuous optimization.
Frequently asked questions
An online calculator brings more qualified leads, less consultation effort, and 24/7 automated lead generation. Users who complete a calculator are ready to buy — conversion rates are 2–5× higher than classic contact forms.
That depends on your website traffic. With 1,000 monthly visitors to the calculator page and a 15% completion rate, you get 150 calculator completions. Of these, typically 40–60% leave their contact details — that's 60–90 qualified leads per month.
A simple 3–4-step calculator costs CHF 4,000–7,000. A complex configurator with branching logic, PDF export, and CRM integration costs CHF 8,000–15,000. Use our own calculator at /calculator for a non-binding estimate.
Online calculators are suitable for almost any industry with complex pricing structures: construction, trades, finance & insurance, real estate, energy (solar, heating), digital & marketing, HR & recruiting. If your customers often ask 'What does it cost approximately?' — then you need a calculator.
Yes. We integrate your calculator via webhook or API into common CRMs: HubSpot, Salesforce, Pipedrive, Monday.com, and more. Calculator results are passed directly as a lead with all inputs — no manual transfer needed.
A simple calculator (3–4 steps, linear flow) is ready in 2–3 weeks. A complex configurator with branching logic, PDF export, and CRM integration takes 4–6 weeks. We always start with a detailed briefing of the calculation logic.
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Our Project Calculator (Live Example)
Test our own configurator — multi-step, with lead capture.
Complex Web Solutions
Custom platforms and SaaS products.
Web Design Zurich
Professional websites for SMEs in Zurich.
Free Design
Free design concept for your calculator or configurator in 48h.
Conversion Rate Optimization
How to boost your conversion rate in Switzerland.
Ready for Custom Calculator / Configurator?
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