Our SEO method: from analysis to reporting.

At DLM Digital, local SEO starts at CHF 300 per month, and full-service SEO with technical optimisation, content and link building starts at CHF 400 per month. A one-time SEO audit with a prioritised action plan starts at CHF 1,500. As market context — other providers' figures, not ours: serious offers for a Swiss SME usually sit between CHF 300 and CHF 2,000 per month, with no fixed ceiling in highly competitive fields.

First measurable results are visible after 3–6 months. Significant ranking improvements for competitive keywords take 6–12 months. Local SEO often shows results faster. SEO is a long-term investment — results grow over time.

SEO (Search Engine Optimization) targets organic, unpaid search results. SEA (Search Engine Advertising) includes paid ads (Google Ads). SEO is more sustainable and cost-effective long-term; SEA delivers immediate traffic. The optimal strategy combines both.

Yes. Google Ads and SEO complement each other optimally. Ads deliver immediate traffic, while SEO builds long-term organic visibility. If you turn off Ads, you immediately lose visibility. With SEO, you have permanent protection against rising click prices.

An SEO audit is a complete analysis of your website regarding technical SEO errors, on-page optimization potential, backlink profile, keyword rankings, and competitive position. The result is a prioritized action plan. We offer free initial consultations with a first assessment.

Keyword research is the systematic search for terms your target customers enter on Google. We analyze search volume, competition, search intent, and commercial relevance. The result is a prioritized list of keywords worth optimizing for.

Local SEO optimizes your visibility for local search queries like 'web design Zurich' or 'SEO agency Winterthur.' This includes Google Business Profile, local citations, customer reviews, and location-relevant content. Especially important for SMEs wanting to win regional customers.

The most important SEO KPIs: organic traffic (Google Analytics), keyword rankings (Semrush, Ahrefs), click-through rate from Google Search Console, conversion rate of organic visitors, and number of indexed pages. We create monthly reports with all relevant metrics.

They are two views of the same work. SEO supplies the question — what is being searched for, with what intent, against what competition. Content marketing supplies the answer in a form somebody reads voluntarily. Without SEO you produce content nobody finds; without content, SEO stays a list of optimised pages with no substance. In practice that means keyword research and topic planning happen in one step, and the editorial plan holds both together. In a full-service mandate from CHF 400 per month this part is included; if you want content as a standalone channel, the scope is described on Content Marketing Agency Zurich.

Four decisions. First the topics: which questions your customers actually ask before buying, ranked by search volume and purchase intent rather than by gut feeling. Second the language: Swiss High German with ss instead of ß, and an honest decision on whether French or English are genuinely needed — half-finished translations do more harm than none. Third the frequency: one good piece a month for two years beats eight in one quarter followed by silence. Fourth the measurement: which page serves which purpose and how you will know it does. All four belong in an editorial plan, otherwise the strategy stays a statement of intent.

An SEO editorial plan is the table that ties research to publication: per planned piece the target keyword with volume and intent, the format, the responsible person, the publishing date, the internal links to be set, and the date of the next revision. That last column is the one most often forgotten and the most valuable — updating existing pieces usually works faster than adding a new one.