Skip to main content

Contact

What are you interested in?

Website, SEO & Google Ads2026Live

Client: Mobimed Patiententransport GmbH

Mobimed.

New website for a patient transport service in Basel and Basel-Landschaft, lying down, in a wheelchair or seated: 14 service pages, 19 location pages, 12 hospital and clinic pages, a glossary with 30 terms, online booking straight into dispatch, all in German, English and French. Plus SEO and Google Ads.

  • Website
  • SEO
  • Google Ads
View livemobimed.chDiscuss a similar project
mobimed.ch
Mobimed – Case study Mobimed: website, SEO and Google Ads for a patient transport service in Basel, trilingual, with location and hospital pages and online booking.
Mobimed – Mobile view
Scope
Website · SEO · Google Ads
Industry
Doctors & Medicine
Year
2026
Services & technology
  • Next.js
  • Website Development
  • Local SEO
  • GEO / AI visibility
  • Google Ads
  • Multilingual DE/EN/FR
  • Dispatch integration

Case study

What Mobimed Patiententransport GmbH needed and what we built

The challenge

Patient transport is rarely booked for oneself and often under time pressure: relatives for a father after surgery, a care ward for a transfer, a clinic for a dialysis trip. They search by type of transport and by place, «stretcher transport Basel», «patient transport Riehen», or by the hospital they need to reach. The old website ran on an older CMS, and bookings were to reach dispatch directly, without retyping. And in the Basel border region, customers also ask in English and French.

Our solution

We rebuilt the website with Next.js in three complete language trees with translated URLs. Each of the 14 transport types, from stretcher and wheelchair transport to dialysis and repatriation trips, has its own page. 19 location pages list typical destinations, directions and local questions, and 12 hospital and clinic pages lead directly to destinations such as the University Hospital Basel. For booking, we embedded the form of the existing dispatch software so orders arrive straight there; hospitals and wards get personal booking links with their address number pre-filled. On top come a glossary, a cost guide, a live display of phone availability, an application path with upload, comprehensive schema, llms.txt and redirects for all old URLs.

Architecture

How it fits together

The building blocks behind Mobimed Patiententransport GmbH and how data flows between them.

UserFrontendAdminServer / APIDatabaseExternal service
Connections: Google, Ads & AI search → Website DE/EN/FR (Next.js) (Location, service, hospital pages); Services, places, hospitals, glossary → Website DE/EN/FR (Next.js) (Pages, menu, sitemap, schema, llms-full.txt); Relatives, hospitals, care homes → Website DE/EN/FR (Next.js) (Book transport); Website DE/EN/FR (Next.js) → Dispatch portal (embedded) (Form, address number); Dispatch portal (embedded) → Mobimed dispatch (Order); Website DE/EN/FR (Next.js) → Application API (Application + files); Application API → PostgreSQL; Application API → Email (Resend) (Email to Mobimed + confirmation)

Site structure

How the website is structured

mobimed.ch11 sections · 13 subpages
  • Homepage
  • 14Services
  • 19Location pages
  • 12Hospitals & clinics
  • 30Glossary
  • 5For customers
    • For individuals
    • For hospitals & care homes
    • Costs & health insurance
    • Guide
    • References
  • 2Booking & contact
    • Book transport
    • Contact
  • 3Company & jobs
    • Company
    • Vacancies
    • Application
  • 3Legal
    • Legal notice
    • Privacy
    • Terms
  • 93English version
  • 93French version
Simplified view of the site structure. Page counts from a live check (sitemap) on 12 October 2026.

Flow

Who does what, step by step

  • Customer
  • Business
  • System

  1. Customer

    Search

    Relatives or a ward search for «stretcher transport Basel», «dialysis trips» or the destination hospital and land on the matching page.

  2. Customer

    Get informed

    They read about the service, costs and health insurance or the hospital page and see whether someone is answering the phone right now.

  3. Customer

    Call or book

    They call the free 0800 number or open «book transport»; hospitals use their personal link with the address number pre-filled.

  4. System

    Order in dispatch

    The order arrives directly in the existing dispatch software, without a detour via email.

  5. Business

    Plan and drive

    Dispatch plans the trip and clarifies questions by phone.

Step by step

How it works in practice

Real screenshots along the flow.

Booking a transport

From the service page to just before sending. Orders are placed in the dispatch software's embedded form (iDataXchange), which we integrated into the website. All details in the images are sample data; nothing was sent.

Views with customer data show sample data or are redacted.

  1. 01Step 1 / 5
    Mobimed – Step 1: Find the service

    Find the service

    The stretcher transport page explains the essentials first. «Book transport» sits in the top right and below the intro, and the phone bar shows whether someone is available right now.

  2. 02Step 2 / 5
    Mobimed – Step 2: Open the booking page

    Open the booking page

    The page states right away that the order goes straight to dispatch and gives the free number for anyone who prefers to call.

  3. 03Step 3 / 5Sample data
    Mobimed – Step 3: Client and patient

    Client and patient

    The embedded form starts with the client, then patient details, transport type and special needs such as an escort or oxygen.

  4. 04Step 4 / 5Sample data
    Mobimed – Step 4: Time and destination, before sending

    Time and destination, before sending

    Date, pick-up time, destination and contact at the destination, then the terms. The walkthrough stops at «Send»: once sent, the order would land directly in the dispatch software, without a detour via email.

  5. 05Step 5 / 5
    Mobimed – Step 5: Notes below the form

    Notes below the form

    Below the form, the page lists what matters before booking: lead time, details about the situation on site, a medical prescription and, in an emergency, 144.

Swipe sideways for the next step.

From search to the right page

Anyone searching for a town, a hospital or a type of trip lands on a dedicated page. Four examples from the 93 German pages.

  1. 01Step 1 / 4
    Mobimed – Step 1: Basel location page

    Basel location page

    Each of the 19 location pages gives postcode, canton and transport types and answers the essentials first. Booking and calling sit right below.

  2. 02Step 2 / 4
    Mobimed – Step 2: University Hospital page

    University Hospital page

    The 12 hospital and clinic pages describe the trip there and back, with pick-up at the front door and an escort to the reception.

  3. 03Step 3 / 4
    Mobimed – Step 3: Dialysis trips

    Dialysis trips

    For recurring trips such as dialysis, the page explains the rhythm, fixed times and consistent staff.

  4. 04Step 4 / 4
    Mobimed – Step 4: Costs and health insurance

    Costs and health insurance

    The page answers the most common question before booking: who pays for what. Short answer first, details below.

Swipe sideways for the next step.

Features

What the solution does

  • Booking straight into dispatch

    The «book transport» page embeds the booking form of the existing dispatch software. Orders land directly there, with no retyping from emails. The form height is tuned for every screen width.

  • Personal booking links for hospitals

    Regular clients such as hospitals and wards receive links containing their address number, which is passed on to the booking form. The client is pre-filled on every order.

  • 14 service pages

    Stretcher, wheelchair and seated transport, transfer, rehab, dialysis and examination trips, airport transfer, repatriation and more. All content from one source; menu, footer, sitemap and schema follow automatically, and each page has a filtered image gallery.

  • 19 location pages, not name swaps

    From Basel and Riehen to Liestal, Laufen and Rheinfelden: each page lists typical destinations, directions and local questions with FAQ schema, rather than just swapping the place name.

  • 12 hospital and clinic pages

    Destination pages for the region's hospitals and clinics, including University Hospital Basel, Claraspital, UKBB, Felix Platter and KSBL Liestal, for people searching by where the trip goes.

  • Glossary, guide and cost page

    30 terms with their own page and DefinedTerm schema, a guide «Which type of transport fits?» and a page on costs and health insurance.

  • Trilingual with translated URLs

    German, English and French as complete language trees with 93 pages each, translated URL slugs, hreflang and their own language attribute, for the Basel border region.

  • Live availability and contact bar

    The website shows in Swiss time whether someone is answering the phone right now, and keeps a contact bar with the free 0800 number on every page.

  • SEO and GEO set-up, redirects

    MedicalBusiness, service, FAQ, breadcrumb and JobPosting schema, llms.txt and llms-full.txt with all service and location pages in full text, webmcp.json deliberately without a booking function, security headers and redirects for all old URLs.

  • Jobs and applications with upload

    A jobs page with JobPosting schema and an application form with drag and drop for up to eight files; applications reach Mobimed by email with attachments, and applicants receive a confirmation.

Mobile

On the smartphone

  • Mobimed – Homepage on mobile with contact bar
    Homepage on mobile with contact bar
  • Mobimed – Stretcher transport page on mobile with contact bar
    Stretcher transport page on mobile with contact bar
  • Mobimed – Full-screen menu on mobile with numbered items
    Full-screen menu on mobile with numbered items
  • Mobimed – University Hospital Basel page on mobile
    University Hospital Basel page on mobile
  • Mobimed – «Book transport» on mobile with the embedded dispatch form (empty)
    «Book transport» on mobile with the embedded dispatch form (empty)

Swipe sideways for more views.

Screens

What it looks like

  • Homepage with real photos and booking button
  • Stretcher transport service page
  • Location page patient transport Basel
  • Glossary with 30 terms, each with its own page
  • «Book transport» with the embedded dispatch form (empty)

FAQ

Frequently asked questions

Why does Mobimed use an embedded booking form?

Because dispatch already works with industry software. We embedded its booking form in the website so orders arrive directly there and do not have to be retyped from emails. Hospitals and wards receive personal links with their address number pre-filled.

How do the location pages differ from one another?

Each of the 19 location pages lists typical destinations, directions and questions commonly asked in that place. Pages that differ only by place name would be devalued by Google and help nobody.

Why is the website trilingual?

Basel sits where three countries meet, and patients, relatives and clinics also ask in English and French. All three languages are complete, with 93 pages each and translated URLs.

Can an AI assistant book a transport with Mobimed?

No, deliberately not. The webmcp.json describes the website for AI assistants but contains no booking function: with health data, a human places the order. Services, service area and contact are still correctly readable via llms.txt and schema.

Work

Similar projects

Your project

A project like this for your business?

Websites from CHF 3,000 to CHF 25,000, web apps from CHF 10,000. We deliver a website within 2 weeks once all materials are in.

Discuss your projectGoogle Ads Agency ZurichAll work
Quote