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Client: Elian Gerüstbau GmbH
A brand presence built from scratch for a scaffolding company in Cham ZG founded in 2026: logo, a new website replacing the previous Wix site, a scaffolding cost calculator, an emergency page for hail and storm damage, 39 town pages from Zug to Solothurn, a guide and glossary, plus Google Ads.
Case study
Elian Scaffolding provides facade, protective, roof-edge, photovoltaic and modular scaffolding and started out in 2026. There was no logo, only a Wix site and no visibility. Scaffolding is often needed under time pressure, for example when a roof is open after a hailstorm. And almost every client asks first: what does scaffolding for my house cost?
First came the logo in navy and white with signal yellow as accent, then the website. The cost calculator gives a price range instantly from scaffolding type, length and height, deliberately never a fixed price; it calculates in the browser and transmits no data. For emergencies there is a dedicated page for emergency scaffolding, temporary roofs and roof-edge protection after hail, storm or water damage, backed by a guide article and glossary terms on natural hazards and insurance. Six service pages, 39 town pages in six cantons, 17 guide articles and 44 glossary terms with their own pages are all generated from one data source. Inquiries arrive as designed emails in the existing mailbox and the customer receives an instant confirmation. Google Ads brings inquiries while organic visibility grows.
Architecture
The building blocks behind Elian Gerüstbau GmbH and how data flows between them.
Site structure
Flow
Customer
The client searches for scaffolding in Zug or an emergency roof after hail and lands on the town or emergency page.
Customer
In the cost calculator he chooses the scaffolding type and enters length and height. The range appears instantly.
Customer
Via the floating bar he calls or submits the form with project type and receives an instant confirmation.
Business
Elian receives the inquiry in the existing mailbox and replies directly or calls back.
Business
The quote is prepared outside the website, according to Elian within 48 hours.
Step by step
Real screenshots along the flow.
From the homepage via service, town page and cost calculator to the form, captured on the live site up to just before submitting.
Views with customer data show sample data or are redacted.
Step 01 / 05
All steps
A clear statement, "Request now" at the top right and a hail-damage notice right above the headline. Anyone under time pressure finds the emergency path immediately.
Each of the six services has its own page with scope, inquiry button and phone number in the hero.
One of 39 town pages: its own copy about the town, "Quote for Zug" and a call button as two large thumb-friendly buttons.
Scaffolding type, length and height produce a rounded range, here for 28 × 9 m. Below it, "Request a fixed-price quote" leads straight to the form.
A short form with project type, filled in with sample data and not submitted. On the left, email, phone and location offer an alternative.
Swipe sideways for the next step.
Features
Logo in navy and white for print and web, house typefaces Space Grotesk and Hanken Grotesk, signal yellow as accent across website and buttons.
Scaffolding type, length and height produce a rounded price range with a pointer to the free quote. The calculation stays in the browser.
Emergency scaffolding, temporary roof and roof-edge protection after hail, storm or water damage, with a call button and an insurance guide.
Towns in Zug, Lucerne, Schwyz, Zurich, Aargau and Solothurn with a hub page. A new town is one data entry; page and sitemap follow automatically.
17 guide articles and 44 technical terms, each on its own page, plus llms.txt, ai.txt and webmcp.json for AI search engines.
Short form with project type. The company receives a designed email with reply button, the customer a branded confirmation.
After the hero, call and "request now" appear at the screen edge and stay within reach while scrolling.
Real job photos of stair towers, facade, roof-edge and photovoltaic scaffolding in a lightbox instead of stock images.
Mobile
Swipe sideways for more views.
Screens
FAQ
Solutions
Work
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Your project
Websites from CHF 3,000 to CHF 25,000, web apps from CHF 10,000. We deliver a website within 2 weeks once all materials are in.
