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Website, Logo, SEO & Google Ads2026Elian Gerüstbau GmbH

Elian Scaffolding.

Logo, website, SEO, GEO and Google Ads for a scaffolding company from Cham ZG. It includes a cost calculator, an emergency page for hail damage and more than 30 service-area pages from Zug to Aargau.

www.eliangeruestbau.com
Elian Scaffolding — Case study Elian Scaffolding: logo, website with cost calculator, hail damage emergency page, local SEO for Central Switzerland, GEO and Google Ads.

The Challenge

Elian Scaffolding provides facade, protective, roof-edge and photovoltaic scaffolding in Central Switzerland, Zurich and Aargau. The company needed a presence built from scratch: logo, website and visibility on Google. Scaffolding is often needed at short notice, for example after a hailstorm. And almost every client asks first: what does scaffolding for my house cost?

Our Solution

We developed the logo and brand identity and built a technically clean website in navy and steel grey. A cost calculator gives a guide price per square metre from scaffolding type, length and height. A dedicated page offers emergency scaffolding and temporary roofs after hail, storm or water damage. For local search there are service-area pages for towns in Zug, Lucerne, Schwyz, Zurich, Aargau and Solothurn, plus a knowledge section and glossary that answer typical questions and can be cited by AI search engines. Google Ads brings inquiries while organic visibility grows.

Results

Logo & website from one source
Scaffolding cost calculator with guide price
More than 30 service-area pages

What We Did

Logo & BrandingWebsite DevelopmentCost CalculatorLocal SEOGEO / AI SEOGoogle AdsNext.js

Frequently Asked Questions

What does a website for a scaffolding company need?+
Three things matter: a quick answer to the cost question, a clear path for emergencies and local pages for the towns the company serves. At Elian Scaffolding, a cost calculator, a hail damage page and service-area pages cover these. A short inquiry form with project type makes contact easy.
Why run Google Ads and SEO at the same time?+
SEO takes months before pages rank reliably. Google Ads delivers inquiries from day one, especially for urgent searches such as emergency scaffolding after a storm. Once organic visibility carries, the ad budget can focus on the search terms that pay off.
What is GEO or AI SEO for a trade business?+
GEO (Generative Engine Optimization) makes it possible for ChatGPT, Perplexity or Google's AI answers to name a business. That requires clearly structured facts on services, service area and costs, plus knowledge articles that answer questions directly. The website's knowledge section and glossary provide exactly that.
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Elian Scaffolding — Mobile View

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