Free tool
Free website analysis: your homepage checked in under a minute
Trusted by Swiss businesses
All references
What does a free website analysis tell you?
DLM Digital's website analysis checks your homepage in under a minute against 13 technical basics, or 14 with a search term: from HTTPS through title and heading to structured data and llms.txt. It shows where Google and AI search struggle to read your site. The whole site, with inner pages and real loading times, is covered by the website audit from CHF 1,500.
Last checked:
- Time
- under a minute
- Scope
- Homepage, 13 or 14 points
- Cost
- free, no sign-up
- Next step
- Website audit from CHF 1,500
The checkpoints
What the check looks at and how it scores
Green means met, amber means a gap, red means a problem. Green counts 1, amber 0.5, red 0; the average times 100 is your score. It measures basics, not rankings.
Technical basics
| Point | Why it matters | How it is scored |
|---|---|---|
| HTTPS | Without encryption, browsers show a warning and forms send data in plain text. | Green if the homepage is served over https:// after all redirects. |
| Server response | A slow server delays everything that follows: images, fonts, scripts. | Only the homepage HTML is timed, from our server. Under 0.8 s green, up to 1.8 s amber, above that red. |
| Mobile display | Google assesses pages in their mobile view. Without a viewport tag the page is shown shrunk on phones. | Green if a <meta name="viewport"> is in the head. Whether the layout actually looks good is not checked. |
| Indexable | A forgotten «noindex» left over from development keeps the whole site out of Google. | Red with noindex, amber without a canonical tag, green with one. |
| Sitemap & robots.txt | The sitemap shows search engines every page; robots.txt controls access. | Green with robots.txt and a sitemap (/sitemap.xml or a reference in robots.txt), amber if one is missing, red with neither. |
Content & mark-up
| Point | Why it matters | How it is scored |
|---|---|---|
| Page title | The title is the blue line in the search result. It helps decide whether someone clicks. | 25 to 65 characters green, shorter or longer amber, missing red. |
| Meta description | The text below the title in the search result. If it is missing, Google picks any excerpt. | 70 to 165 characters green, shorter or longer amber, missing red. |
| Main heading (H1) | The H1 tells Google and visitors what the page is about. | Exactly one H1 green, several amber, none red. |
| Your search termonly with a search term | Someone searching for «painter Winterthur» expects those words in the title and the heading. | Only with a term entered: in the title and the H1 green, in one of them amber, in neither red. |
| Text on the homepage | What is not in the HTML as text is hard for Google to classify. | From 300 words green, from 120 amber, below that red. The text in the delivered HTML is counted. |
| Image alt text | Alt text describes images for screen readers and for image search. | Amber if more than 30 % of images lack alt text, otherwise green. |
Findability & AI search
| Point | Why it matters | How it is scored |
|---|---|---|
| Structured data | JSON-LD states company, address and services as data. Google and AI systems read it directly. | Green as soon as a JSON-LD block with @type is found. Whether the details are correct is not checked. |
| AI search (llms.txt) | An llms.txt summarises the company in plain text for language models. It is one building block, not a guarantee of mentions. | Green if /llms.txt answers as a text file, otherwise amber (never red). |
| Language & preview | The language tag helps with correct assignment; the preview image decides how a shared link looks in WhatsApp or LinkedIn. | Green with a lang attribute and og:image, otherwise amber. |
Limits
What the check does not measure
A tool that reads one page in seconds only sees what is in the source code. These six things need more time, access or a person.
Real loading time in the browser
We only time how fast our server receives the HTML. Core Web Vitals such as LCP or INP need browser measurements and field data from real visitors.
Inner pages
Only the homepage is checked. Errors on service pages, broken links or duplicate titles across the site only show up in a full crawl.
Rankings and search terms
The check does not know where you rank. That needs Search Console or the SEO calculator.
Backlinks
Links from other websites are not collected.
Accessibility and legal pages
Contrast, keyboard use, imprint and privacy policy are only reviewed in the website audit.
Content quality and conversion
Whether the copy persuades and the form brings in enquiries cannot be read from the source code.
For the whole site there is the website audit from CHF 1,500. To see first how much demand there is, use the SEO calculator.
Next step
Which check for what?
The website analysis is the quickest way in. Depending on your question, another tool or the audit fits afterwards.
FAQ
Common questions about the website analysis
01Is the website analysis really free?
Yes. Enter the address and the result appears straight away, with no sign-up and no email. You only leave contact details if you would like our view on the result.
02What exactly does the check look at?
Thirteen points on your homepage: HTTPS, server response, mobile display, indexability, sitemap and robots.txt, page title, meta description, H1, amount of text, alt text, structured data, llms.txt, and language plus preview image. Add a search term and a fourteenth point checks whether it appears in the title and the H1.
03How is the score worked out?
Each green point counts as 1, each amber one as 0.5 and each red one as 0. The average times 100 gives the score. It shows how many basics are in place, not how well the page ranks.
04Why does the check show a different speed from PageSpeed Insights?
The check only times how long our server waits for the homepage HTML. PageSpeed Insights loads the page in a browser with every image and script. Both figures are correct; they measure different things.
05How does this differ from the SEO check and the website audit?
The website analysis checks the technical basics of your homepage. The SEO check shows search terms and demand for your topic. The website audit, from CHF 1,500, reviews the whole site including speed, accessibility, legal pages and content, and ends with a prioritised action plan.
06Do you store my website address?
The check itself stores no result. Only if you send the form asking for our view do we keep your details and the result as an enquiry, and we use them for that alone.