SEO Audit.

An SEO audit answers the question of why a website is not found as well as it could be, and what to do next. It looks at the website from three angles: technical (can Google crawl and index all important pages?), content (do the pages answer the questions customers search for?) and external (how does the website compare with the competition, which links and mentions does it have?).

The data basis is real measurements: Google Search Console with clicks, impressions and positions, a crawl of all URLs, loading time measurements, the competitors' rankings and, for local businesses, the Google Business Profile. These data produce a picture that says far more than an automatic score: which pages get impressions but hardly any clicks? Which pages compete for the same keyword? Where are pages missing on topics people search for?

A good audit ends with priorities. Not every tool warning matters; a missing meta description on a privacy policy page is irrelevant, whereas a service page set to noindex by mistake is serious. The list of measures should therefore be sorted by impact and effort, so that it is clear what will be implemented in the first few weeks and what can wait.

Today, a complete audit also includes a look at AI systems: are your own pages reached by AI crawlers, is the most important information readable without JavaScript, is there a clear entity with consistent details? These points help decide whether a company appears in AI Overviews or in ChatGPT answers.