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Website, SEO & Shopify Shop2026Live

Client: Swiss Art Partner AG

The Sartorialist.

Website, SEO and Shopify shop for The Sartorialist, a men's outfitter for made-to-measure and wedding suits in Zurich. The website in seven languages leads to a free fitting in the showroom, and the shop on its own subdomain sells branded goods with instalment payments. A second redesign is under way.

  • Website
  • SEO
  • Online shop
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thesartorialist.ch
The Sartorialist – Case study The Sartorialist: website in 7 languages, SEO, Calendly booking and a Shopify shop with instalments for tailored suits in Zurich.
The Sartorialist – Mobile view
Scope
Website · SEO · Online shop
Industry
Online Shops & E-Commerce
Year
2026
Services & technology
  • WordPress
  • WPML (7 languages)
  • SEO
  • Shopify
  • HeidiPay
  • Calendly

Case study

What Swiss Art Partner AG needed and what we built

The challenge

The Sartorialist sells in two ways. A made-to-measure or wedding suit is created in a personal appointment: fitting in the showroom, choice of fabric, try-on. Branded goods such as Woolrich or Gran Sasso, on the other hand, can be bought online straight away. Both paths needed a clear entry point, and part of the clientele does not search in German. Anyone searching for a tailored suit or wedding suit in Zurich should land on a page that answers exactly that and leads to an appointment in one click.

Our solution

The website runs on WordPress with WPML in seven languages (German, English, French, Italian, Spanish, Portuguese, Russian), properly linked with hreflang. For search there are dedicated pages for tailored suits, wedding suits and suits in Zurich, plus brand, colour and glossary pages, and an FAQ schema with 20 questions on the home page. Booking a free fitting is embedded as a Calendly calendar directly on the home page and the tailored-suit page. Those who prefer to write use the WhatsApp button or the contact form, and there is a newsletter sign-up. Branded goods sit in a separate Shopify shop at shop.thesartorialist.ch, priced in Swiss francs, with PayPal and instalment payments via HeidiPay. A second redesign of the website is under way and not live yet.

Architecture

How it fits together

The building blocks behind Swiss Art Partner AG and how data flows between them.

UserFrontendAdminExternal service
Connections: Customer → Website (WordPress, 7 languages) (Search in their language); Website (WordPress, 7 languages) → Calendly booking (Pick appointment); Calendly booking → Showroom team (Appointment in calendar); Website (WordPress, 7 languages) → WhatsApp, form, Mailchimp (Message); WhatsApp, form, Mailchimp → Showroom team (Email, chat, list); Website (WordPress, 7 languages) → Shopify shop («Shop» link); Shopify shop → HeidiPay (instalments) (Instalment payment); Shopify shop → Showroom team (Order)

Site structure

How the website is structured

thesartorialist.ch3 sections · 9 subpages
  • Website (German)
    • 5Service pages
    • 8Brand pages
    • 3Suit colours
    • 3About, contact, newsletter
    • 3Legal
  • Language versions (EN, FR, IT, ES, PT, RU)
    • 47Pages
    • 54Posts
  • Shop shop.thesartorialist.ch
    • 4Collections
    • 28Products
Simplified view of the site structure. Page counts from a live check (sitemap) on 12 October 2026.

Flow

Who does what, step by step

  • Customer
  • Business
  • System

  1. Customer

    Search and land

    The customer searches for a tailored or wedding suit in Zurich and lands on the matching page, in their language.

  2. Customer

    Get informed

    They read about fabrics, brands and the process and find answers in the FAQ.

  3. Customer

    Book or write

    They book the free fitting in the embedded calendar or write via WhatsApp or the form.

  4. System

    Appointment in the calendar

    Calendly enters the appointment in the showroom's calendar; enquiries arrive by email or WhatsApp.

  5. Business

    Fitting in the showroom

    The team advises on site, takes measurements and guides fabric choice and fitting.

  6. Customer

    Buy branded goods online

    Customers who want ready-to-wear buy in the Shopify shop and pay at once or in instalments. The store manages orders in the Shopify admin.

Step by step

How it works in practice

Real screenshots along the flow.

From entry to cart

The path to branded goods: from the website via «Shop» into the Shopify shop and on to the cart. We did not open the checkout.

  1. 01Step 1 / 5
    The Sartorialist – Step 1: Website home page

    Website home page

    Video intro, the instalment notice at the top, and navigation to tailored suits, wedding suits, brands, shop and language selection. The WhatsApp button is always there.

  2. 02Step 2 / 5
    The Sartorialist – Step 2: Shop home page

    Shop home page

    Clicking «Shop» opens shop.thesartorialist.ch, with the current brand in a large image and the same typefaces as the website.

  3. 03Step 3 / 5
    The Sartorialist – Step 3: Collection

    Collection

    Products in a grid with brand, price in Swiss francs and «Select options», with a brand filter on the left.

  4. 04Step 4 / 5
    The Sartorialist – Step 4: Product page with instalments

    Product page with instalments

    Below the price: «or up to 12 interest-free instalments» via HeidiPay. Pick a size, see stock status, add to cart or pay directly with PayPal.

  5. 05Step 5 / 5
    The Sartorialist – Step 5: Cart

    Cart

    The cart works out the monthly instalment right away. The walkthrough ends here, before checkout.

Swipe sideways for the next step.

To the fitting appointment

The second buying path: tailored suits are made in an appointment. This is how a customer gets there on a phone. We did not book an appointment.

Views with customer data show sample data or are redacted.

  1. 01Step 1 / 4
    The Sartorialist – Step 1: Home page

    Home page

    Fixed at the bottom: «Book an appointment» and the WhatsApp button. Both stay visible while scrolling.

  2. 02Step 2 / 4
    The Sartorialist – Step 2: «Tailored suit Zurich» page

    «Tailored suit Zurich» page

    A dedicated page for the search query, with the same booking bar.

  3. 03Step 3 / 4Sample data
    The Sartorialist – Step 3: Embedded booking

    Embedded booking

    The calendar for the free fitting is embedded right in the page: duration, showroom location, choose a day. We blacked out the contact person's name.

  4. 04Step 4 / 4
    The Sartorialist – Step 4: The same page in English

    The same page in English

    The English version is one of six additional languages, with a translated booking bar.

Swipe sideways for the next step.

Features

What the solution does

  • Website in seven languages

    Core pages such as tailored suits, wedding suits, about and contact exist in German, English, French, Italian, Spanish, Portuguese and Russian. Each language version is linked to the others via hreflang so Google serves the right language.

  • Booking for the free fitting

    An embedded Calendly calendar on the home page and the tailored-suit page: the customer picks the day and time, and the appointment lands in the showroom's calendar. Buttons in every section lead there.

  • Shopify shop for branded goods

    A separate shop at shop.thesartorialist.ch with cart, size selection and stock status, prices in Swiss francs. The website links there directly via «Shop».

  • Instalments via HeidiPay

    Next to the price, the product page offers payment in up to 12 interest-free instalments. Payment happens in the Shopify checkout, including PayPal.

  • WhatsApp, form and newsletter

    A WhatsApp button on every page, a contact form delivered by email and a newsletter sign-up via Mailchimp. Every customer reaches the store the way they prefer.

  • Page structure for search

    Dedicated pages for tailored suits, wedding suits and suits in Zurich, brand pages, pages by suit colour and a glossary. Each page answers one search query and leads to the appointment.

  • Structured data

    The home page carries Organization, WebSite, Place and video schema plus an FAQPage schema with 20 questions. The sitemaps also include a location file for local search.

Mobile

On the smartphone

  • The Sartorialist – Shop product page: price, up to 12 instalments via HeidiPay, sizes
    Shop product page: price, up to 12 instalments via HeidiPay, sizes
  • The Sartorialist – «Wedding suit Zurich» page on mobile with booking and WhatsApp buttons
    «Wedding suit Zurich» page on mobile with booking and WhatsApp buttons
  • The Sartorialist – Shopify shop on mobile with instalment banner
    Shopify shop on mobile with instalment banner

Swipe sideways for more views.

Screens

What it looks like

  • «Tailored suit Zurich» page with booking button
  • Embedded booking for the free fitting (Calendly)
  • Shopify shop for branded goods with instalment banner

FAQ

Frequently asked questions

Why are website and shop separate?

The Sartorialist has two buying paths: tailored suits are made in a personal appointment, branded goods are bought online. The WordPress website explains made-to-measure, fabrics and the process and leads to the appointment. The Shopify shop at shop.thesartorialist.ch handles cart, payment and instalments. Both are connected via «Shop» in the navigation.

Which languages is the website available in?

Seven: German, English, French, Italian, Spanish, Portuguese and Russian. The language versions are built with WPML and linked via hreflang so search engines show each customer the right language.

How do instalment payments work in the shop?

Below the price, every product page offers payment in up to 12 interest-free instalments. Instalments run via HeidiPay in the Shopify checkout. Customers can also pay at once, for example with PayPal.

Where does the second redesign stand?

The second redesign is under way and not live yet. The website currently shown at thesartorialist.ch is the existing version with seven languages, booking and shop link.

Solutions

Solutions from this project

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