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Headless CMS.
A headless CMS is a content management system without an integrated frontend ('head'). Content is provided via an API and can be used by any frontend (React, Next.js, mobile apps). Advantage: maximum performance, flexibility, and no plugin conflicts.
Headless CMS — Explained in Detail
A headless CMS is a content management system that completely separates content management and presentation. The term 'headless' means that no frontend ('head') is integrated. Instead, the CMS provides content via a REST or GraphQL API — the frontend (a React app, a Next.js website, a mobile app) retrieves this content and displays it. Well-known headless CMS: Sanity, Strapi, Contentful, Prismic.
The advantage over traditional CMS like WordPress: No theming system, no plugin dependencies, no template limitations. The frontend is developed completely independently — with the most modern technologies like React and Next.js. This creates good conditions for high PageSpeed scores, avoids plugin conflicts and allows free design. Content can also be used simultaneously on the website, in an app, and in a newsletter (omnichannel).
Who benefits from a headless CMS? Companies with high performance requirements, those wanting to serve multiple channels (web, app, digital signage), or those seeking a long-term low-maintenance solution. If a website rarely changes, a dedicated editing system is often unnecessary — content stored as data in the code plus a reliable way to request changes is enough. How DLM Digital handles this per project is described under the term CMS.
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CMSFrequently Asked Questions About Headless CMS
WordPress is monolithic: content management and presentation are in the same system. This can lead to plugin conflicts, security vulnerabilities and weak PageSpeed scores if the system is not kept lean. A headless CMS separates both: content is delivered via API, the frontend is developed using modern technologies. Result: faster websites, more flexibility, less maintenance effort — but higher initial investment.
Common options are Sanity (hosted, flexible editor), Strapi and Payload (open source, self-hosted), Contentful and Storyblok (hosted platforms aimed at larger teams). Pricing and free tiers change, so check with the provider before choosing. For self-hosted solutions, Strapi is a good alternative. For enterprise requirements, we use Contentful.
Yes. The headless CMS doesn't deliver a frontend, but it has its own user interface for content management. Sanity, for example, has a very intuitive, user-friendly studio where you can edit texts, images, and all content without programming knowledge.
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