Rich Snippet (Rich Result).

A rich snippet — Google officially calls it a rich result — is a search listing that shows extra visual information beyond the usual title, description and URL. Familiar examples are the golden star ratings on products and recipes, price and availability data, event dates, cooking times, and expandable FAQ questions displayed straight inside the result. Each type has its own eligibility rules, and Google documents every one of them publicly.

The foundation is structured data (Schema.org, usually as JSON-LD). You use it to describe a page's content in a machine-readable way — as a product with a price and a rating, as a recipe, as a local business, or as an FAQ. Google then decides whether and how to render that information as a rich snippet. The display is never guaranteed, but correct markup is the precondition; without it, the option does not exist at all.

The benefit is attention. A listing with stars, prices or FAQs takes up more space and pulls the eye more strongly, which can raise the click rate even without a better ranking position. One rule matters above all: only mark up content that genuinely appears on the page. Invented or misleading markup can trigger a manual action, and Google has repeatedly tightened enforcement around review and FAQ markup in particular.

An example: an online shop marks up its product pages with Product schema including price, availability and an aggregate rating. In the search results, stars and price then appear directly beneath the title — the listing stands out and tends to win more clicks than the plain snippets around it. Before publishing, run the page through the Rich Results Test; it shows precisely which type Google recognises and which required fields are still missing.