Next.js.
Next.js is a React-based web framework by Vercel that offers Server-Side Rendering (SSR), Static Site Generation (SSG), and API routes. In 2026, it is the most popular framework for performant, SEO-friendly websites.
Next.js — Explained in Detail
Next.js is an open-source web framework built on React and developed by Vercel. It solves one of React's biggest problems: SEO and performance. By default, React apps are only rendered in the browser (Client-Side Rendering) — search engines initially see a blank page. Next.js enables Server-Side Rendering (SSR), Static Site Generation (SSG), and Incremental Static Regeneration (ISR) — the HTML page is generated server-side and is immediately readable by Google.
Core features of Next.js in 2026: App Router (flexible, nested routing), React Server Components (less JavaScript in the browser), automatic code splitting (only required code is loaded), Image Optimization (automatic image compression and resizing), API Routes (backend logic in the same project), and Middleware (edge-based logic for redirects, auth, A/B tests). The ecosystem includes Vercel for hosting, Prisma for databases, and NextAuth for authentication.
DLM Digital uses Next.js (or React with comparable SSR architecture) for the majority of all client projects. The benefits for Swiss SMEs: Lighthouse Scores of 95–100, instant indexability by Google, lightning-fast loading times through edge deployment, and a modern development environment that ensures long-term maintainability. Compared to WordPress sites, Next.js projects typically load 3–5× faster.
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Web Design ZurichFrequently Asked Questions About Next.js
For performance and SEO: Yes. Next.js websites load 3–5× faster and routinely achieve Lighthouse Scores of 95–100. WordPress sites typically score 30–70. However: WordPress is easier for non-technical users to operate and has a larger plugin ecosystem. The solution: Headless WordPress (WordPress as CMS + Next.js as frontend) combines the strengths of both systems.
A professional Next.js website for Swiss SMEs typically costs CHF 8,000–25,000 — depending on scope, design, and functionality. This is comparable to professional WordPress development. The difference: Next.js websites have lower ongoing costs (no expensive managed WordPress hosting, no plugin licenses) and better performance without additional optimization.
Not directly in the code — but with a headless CMS like Sanity, Strapi, or Contentful, you can edit content yourself without touching code. The editing interface is often even more user-friendly than WordPress. For text changes, image swaps, and content updates, you don't need developer skills.
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