PageSpeed Insights.

Google PageSpeed Insights (PSI) is a free tool from Google that analyzes the loading speed and user experience of a webpage. It provides a Performance Score from 0–100 — based on a combination of lab data (Lighthouse simulation) and field data (real Chrome user data). A score of 90–100 is considered 'good' (green), 50–89 as 'needs improvement' (orange), below 50 as 'poor' (red). PSI analyzes separately for mobile and desktop.

The PageSpeed Score is composed of weighted metrics: LCP (Largest Contentful Paint, weight 25%), INP (Interaction to Next Paint, 30%), CLS (Cumulative Layout Shift, 15%), FCP (First Contentful Paint, 10%), TTFB (Time to First Byte, 10%) and TBT (Total Blocking Time, 10%). Each metric has a target value — websites that perform well across all metrics achieve high scores. However, the score alone is not a direct ranking factor; the underlying Core Web Vitals are.

DLM Digital achieves PageSpeed Scores of 95–100 on desktop and 90+ on mobile for all developed websites — consistently. This is no coincidence: it requires consistent image optimization (WebP/AVIF, srcset), code splitting, minimal JavaScript, server-side rendering and CDN setup. Use pagespeed.web.dev to analyze your current website — the reports show exactly which optimizations would have the greatest impact.