Digital marketing consulting.

The first conversation is free and non-binding. In it we place your situation and tell you honestly whether consulting is worth it at all. For the consulting itself we deliberately quote no flat fee, because the effort swings widely with the goal: a one-off strategy review of a clearly defined question is a different job from ongoing support over several months. We bill for the time we spend and agree the frame before we start, so you always know what you are committing to. If the consulting turns into execution, our published anchors apply — local SEO from CHF 300 a month, full-service SEO from CHF 800 a month, a new website from CHF 3,000 to CHF 25,000. Google Ads management is quoted on the scope of the account and your ad budget. That way you pay for strategy only as far as you actually need it, instead of buying a retainer package that misses your question.

It depends on whether you already know what needs doing. If the direction is clear — "we need Google Ads", "our website has to be rebuilt" — skip the consulting and commission the work. Consulting earns its keep when exactly that is unclear: you spend money on marketing but cannot say which part of it works; you have three channels half running and none of them properly; or a larger investment is coming up and you want to know first whether it pays off. In those cases the strategy needs settling before the budget moves, otherwise you fund the wrong channel. In practice the two run into each other here. We advise, we prioritise together, and if you want it we then build whatever sits at the top of the list.

Headcount is not the deciding factor. What matters is whether you spend money on digital marketing regularly, or want to, and have nobody in-house with a strategic view across the channels. That typically describes SMEs, medical and dental practices, local service businesses and growing startups: there is a budget, but no marketing department deciding where it goes. For a one-person business on a very small budget, a full strategy engagement is usually oversized — a focused conversation and one concrete first step does more. For companies that already have someone owning marketing, we bring the outside view and the cross-channel experience that is missing internally. In the first conversation we tell you plainly which of those you are.

An agency executes: it builds your website, runs your ads, does your SEO. Consulting starts one step earlier and settles what should be done at all, and in which order. The difference is between "we will do this for you" and "first we tell you whether and why it is worth doing". Agencies naturally tend to recommend what they themselves sell; honest consulting is allowed to conclude that a channel does nothing for you, or that your current setup is already fine. DLM Digital is both — a consultancy and a delivery agency — and we keep the roles apart on purpose. In the consulting phase the subject is your best option, not our utilisation. For delivery we point you at our own digital agency, or at specialist partners when that suits you better.

It starts with a free first conversation about your goals, your current marketing and your numbers. That produces a clear picture of where you stand and where the biggest levers sit. Next we analyse your channels, your funnel and your measurement in detail, and turn that into a prioritised roadmap: what first, what later, what not at all. You do not get a 40-page deck to file away — you get a short, workable list with the reasoning behind each recommendation. Whether you then implement it yourself, brief your own team or hand it to us is your call. We have worked from Zollikon near Zurich since 2022 and have accompanied more than 300 projects; that experience is what the prioritisation rests on.

Usually clarity about which part of it works. Plenty of companies run social media, a newsletter, some SEO and the occasional ad campaign side by side without knowing which channel brings customers and which one only costs time and money. Consulting starts with your measurement: are conversions even tracked cleanly? Can you tell which channel produced the enquiry? Often it turns out that 80 per cent of the result comes from one or two channels and the rest is effort without effect. The gain is then not doing more, but doing the right thing more consistently and dropping the rest. We promise no rankings and no revenue guarantee — only an honest, data-based reading of where you stand and a priority order you can keep working from.