The configurator that turns your website into an enquiry machine.

A configurator is an interactive element on your website that lets visitors put together their own request and get an answer immediately — an indicative price, a quote or a recommendation. The visitor picks options step by step (floor area, scope, extras, preferred date), and the logic behind it works out the result in real time. To the visitor it feels like a first consultation; for you it is a salesperson that runs itself and pre-qualifies every enquiry. Configurators range from a simple multi-step enquiry form, through calculating price tools, to complex applications wired into the systems you already run.

At DLM Digital a configurator costs between CHF 1,000 and CHF 10,000 as a one-off, depending on complexity. A simple multi-step enquiry or booking form with conditional logic and an appointment picker sits at CHF 1,000 to 2,000. A calculating tool with live pricing and bespoke logic — a removals or cleaning calculator, say — runs from CHF 2,000 to 4,000. Complex configurators with connections to a CRM, an ERP or a payment system, plus involved calculations, start at CHF 4,000 and reach around CHF 10,000. We name the exact figure after the free design proposal, which is what pins down what you actually need.

We start with the free design proposal: you tell us your industry and what the configurator should be able to do, and we draft a first concept covering both the logic and the design. Once you approve it, we build. A simple form is usually live in one to two weeks, a calculating tool in two to three weeks, and a complex configurator with integrations takes four to eight weeks. We build it to sit inside your existing website or to work on its own as a landing page. You get a handover in plain language, and you can edit prices and copy yourself afterwards if you want to.

Yes — that is exactly what the complex tier is for. Where it makes sense we connect your configurator to the systems you already run: your CRM, so enquiries land as leads automatically; your ERP or price database, so calculations stay current; or your payment and booking systems. The calculator then stops being an island and becomes one continuous process, from the first click through an automatic quote PDF to the handover to your sales team. Interfaces to industry-specific tools are possible too. We work out in the first conversation which systems are worth connecting.

Yes. The first design proposal for your configurator is free and non-binding. You describe your industry and your goal, and we show you concretely how a configurator could look and behave for you — logic and design included. Only once you are convinced do you decide about the build. That way you see the value before you invest anything, and you carry no risk. The proposal is still worth having even if you decide afterwards not to work with us.