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Senior Developer & SEO Strategist at DLM Digital

Daniel Müller.

For more than ten years I have combined web development with search engine optimisation you can measure. At DLM Digital I own SEO strategy, technical SEO and the way AI gets built into web projects for Swiss SMEs and startups — from a fast landing page to a full web application.

About me

What I hold myself to: SEO built on substance rather than tricks. Rankings today come from technical excellence, genuinely useful content and expertise a reader can verify — not from shortcuts. That is how I work: transparently, on data, and focused on what actually brings customers in.

As a developer I know the technical side in detail — Core Web Vitals, structured data, clean rendering and performance. As an SEO strategist I treat visibility as one whole: classic Google rankings, local SEO and, increasingly, GEO/AEO — optimising to be cited in the answers of ChatGPT, Perplexity and Google AI Overviews.

I publish what I learn on the DLM knowledge base, in long-form pieces with real Swiss examples and recommendations you can act on the same week.

Focus areas

Search engine optimisation (SEO)
Generative Engine Optimisation (GEO/AEO)
Web development (Next.js, React)
Technical SEO & Core Web Vitals
AI integration & AI development
Local SEO for Switzerland

Zollikon, greater Zurich area

Articles by Daniel Müller

Beste SEO Agentur Schweiz: So wählen Sie richtig (Checkliste 2026)

Wie erkennt man die beste SEO Agentur in der Schweiz? Eine ehrliche 7-Punkte-Checkliste, typische Warnsignale und was SEO 2026 wirklich kostet — damit Sie den richtigen Partner für Zürich und die ganze Schweiz finden.

WebMCP & Agent-Ready Websites: How to Make Your Website Accessible to AI Agents (2026)

AI agents will soon research, compare and request quotes on behalf of your customers. WebMCP (navigator.modelContext), ai.txt and an OpenAPI manifest make your website agent-ready — here is the complete guide for businesses.

Crawled, Currently Not Indexed: The 11 Real Reasons & Fixes (2026)

Your page gets crawled but not indexed? "Crawled – currently not indexed" is rarely a bug — it is a quality verdict. We reveal the 11 real reasons, including the three most lists miss, and the fix for each.

What is AEO (Answer Engine Optimization)?

Answer Engine Optimization (AEO) is the new discipline of search engine optimization aimed at being found by AI-powered answer systems. We explain what it's all about.

GEO – Generative Engine Optimization for SMEs

Generative Engine Optimization (GEO) is the next evolution of SEO. We show how Swiss SMEs can optimize their content for AI-generated search results.

Local SEO in Switzerland: What Really Works

Local SEO in Switzerland has its own rules. Learn which strategies demonstrably work for Swiss businesses – from Google Business Profile to local backlinks.

Web Development

High-Speed Websites: Why Loading Time Determines Success

Every second of loading time costs you customers. Studies show: A delay of just 1 second can reduce the conversion rate by up to 7%. We show how modern websites become truly fast.

UI/UX Design Trends 2025

What defines digital design in 2025? From glassmorphism to AI-powered interfaces: We analyze the most important UI/UX trends and which ones are truly relevant for Swiss businesses.

Core Web Vitals – The Complete Guide for 2025

Core Web Vitals have been an official Google ranking factor since 2021. We explain all metrics in detail, show typical mistakes and provide concrete optimization recommendations for every situation.

Google Ads vs. SEO: What Is Better for Swiss SMEs?

Google Ads or SEO? We hear this question daily from Swiss entrepreneurs. The honest answer: it depends. We comprehensively compare both channels and show which combination makes sense and when.

Web Development

MVP Development: How to Launch Quickly and Affordably

A Minimum Viable Product (MVP) is the smartest way to validate a business idea. We show how Swiss startups and SMEs can go live quickly with a limited budget.

Web Development

How Much Does a Modern Website Cost in Switzerland?

The question of website costs is complex – and entrepreneurs often find that quotes vary widely. We provide a transparent overview of realistic prices for Swiss businesses.

GSAP Animations: When Are They Really Worth It?

GSAP is the most powerful animation library for the web. But when does the additional effort justify its use? We analyze concrete use cases and provide clear recommendations.

AI-Powered Web Development: The Future of the Agency

Artificial intelligence is fundamentally changing web development. From copilots to fully AI-generated designs: We analyze how AI is transforming the work of web agencies.

Conversion Rate Optimization for Swiss Businesses

CRO – Conversion Rate Optimization – is the art of getting more out of your existing traffic. We show the most important levers for Swiss websites and which quick wins can be implemented immediately.

Branding for Startups: A Step-by-Step Guide to Building a Strong Brand

A strong brand identity is not a luxury reserved for large corporations – it is the foundation for growth. We walk you through the branding process for startups and young companies step by step.

Landing Pages That Convert: 10 Proven Tips

A good landing page can save a campaign – or turn already good traffic into customers. These 10 proven principles help you build landing pages that truly work.

Technical SEO: Page Speed and Structured Data in Detail

Technical SEO is the foundation upon which all other SEO measures are built. We dive deep into the two most important technical factors: page speed and structured data.

Optimizing Google Business Profile: The Complete Local SEO Guide

Your Google Business Profile is your most important local SEO resource. A fully optimized profile can drastically improve your local visibility. This guide shows you how.

ChatGPT and the Future of Search: What This Means for Your Business

ChatGPT has changed the search landscape. Millions of people are asking AI systems instead of Google. What does this mean for your business and your digital visibility?

Perplexity AI vs. Google: New SEO Strategies for 2025

Perplexity AI is growing rapidly and changing search behavior. How does optimization for Perplexity differ from Google SEO – and what should businesses do now?

Web Design Trends 2025 in Switzerland

What defines web design in Switzerland in 2025? We analyze the most important trends and show which ones are particularly relevant for the Swiss market with its specific aesthetic standards.

The Ultimate Google Ads Guide for SMEs in Switzerland

Google Ads can be a powerful tool for Swiss SMEs — or an expensive money pit. This comprehensive guide shows you how to set up campaigns, optimize them and allocate budget wisely.

AI Agents in Business: Automation 2026 for Swiss SMEs

AI Agents are revolutionizing business processes — from content creation to customer service. We show how Swiss SMEs can practically deploy autonomous AI systems.

Digital Strategy for Swiss SMEs: The 2026 Guide

A well-thought-out digital strategy is no longer a luxury in 2026 — it's a necessity for survival. We show Swiss SMEs how to approach their digital transformation pragmatically.

Zero-Click Search: How to Stay Visible in 2026

Over 60% of all Google searches end without a click. Learn how to adapt your SEO strategy to the zero-click reality and still generate traffic and leads.

Marketing Without Cookies: Strategies for Swiss SMEs 2026

Third-party cookies are history. We show how Swiss SMEs can continue to advertise effectively with first-party data, server-side tracking and new strategies.

Accessible Web Design: The Accessibility Guide for Swiss Websites

Digital accessibility is becoming mandatory. We show you how to make your website WCAG-compliant — accessible to all users and better for SEO at the same time.

AI-Powered Content Strategy for Swiss SMEs

AI is revolutionising content creation — but only with the right strategy. We show you how to effectively use AI tools for your content marketing while ensuring quality.

Web Development

Website Relaunch Checklist: How to Avoid SEO Disasters

A website relaunch can destroy your rankings overnight — or massively improve them. Our 25-point checklist shows you what to look out for.

Digital Consulting for SMEs: How to Choose the Right Partner

Choosing the right digital consulting partner determines the success of your digital strategy. We show you what to look out for — and what red flags to watch for.

Web Development

Headless CMS vs. WordPress 2026: What Is Better for Your SME?

WordPress or Headless CMS? The big comparison 2026 — performance, costs, SEO and maintainability in a direct head-to-head for Swiss SMEs.

Multimodal Search: How to Optimise for Image, Voice and Text Search

Google Lens, Voice Search, Circle to Search — search is going multimodal. We show you how to optimise your content for all search formats and unlock new traffic channels.

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