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WhatsApp Business.
WhatsApp Business is the business version of WhatsApp, which lets companies communicate with customers through a company profile. It comes as a free app for small businesses and as a paid Business Platform (API) for automated messages and connections to your own systems.
WhatsApp Business — Explained in Detail
The free WhatsApp Business app works like personal WhatsApp, with the addition of a business profile showing address, opening hours and a catalogue, quick replies, automatic away messages and labels for sorting chats. It runs on one phone plus a few linked devices and suits businesses where a small number of people answer messages personally.
The WhatsApp Business Platform, often simply called the API, is designed for larger volumes and automation. It is connected through a provider or directly through Meta, can be linked to a CRM or booking system, and makes automated confirmations and reminders possible. These messages are charged for and tied to templates that Meta approves in advance.
For many websites the simplest use is a link following the pattern wa.me/41… with a pre-written text. One click opens WhatsApp with a ready-made message to the business. It costs nothing, needs no API and lowers the threshold for an enquiry — especially for customers who would rather write than phone or fill in a form. A click on this link can be measured as a conversion.
Data protection needs attention: WhatsApp belongs to Meta, and customer data is transmitted over its infrastructure. Businesses should mention this in their privacy policy, should not ask for sensitive data over WhatsApp, and should offer other channels for health or financial information.
Examples from our projects
For DS Cleanservice, enquiries with photos run live over WhatsApp: customers send pictures of the rooms to be cleaned, and the company can give an assessment faster than through a form. For the restaurant Han Kitchen, the team receives a wa.me link with a pre-written confirmation for every reservation, which it sends manually from the restaurant's WhatsApp — without a paid API.
Both solutions show the pragmatic route: the free link first, the API only once volumes are large. How a booking system with confirmations like these is put together is described under restaurant booking system; further automations are covered in AI automation for SMEs.
Related Page
Restaurant Booking SystemFrequently Asked Questions About WhatsApp Business
The WhatsApp Business app is free. The Business Platform (API) for automated messages is paid; billing is per message or message type according to Meta's current price list.
A link in the format wa.me/ followed by the phone number in international format, optionally with a pre-written text. One click opens a WhatsApp chat with the business directly. It works without an API and without extra cost.
Yes, with two different phone numbers. Many businesses use a landline number for this, verified by a call, so that the business account is not tied to someone's personal mobile.
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