Web design in St. Gallen.

St. Gallen grows through people moving in, and newcomers do not know your business from the neighbourhood — they check it online. At the end of 2025 the city had 83,843 residents, 679 more than a year earlier. The city itself states that the increase rests mainly on continued immigration from EU countries. If you have recently moved here yourself, you know the effect: the most important sales channel of many Eastern Swiss SMEs — a recommendation from a neighbour, a club member or a relative who once hired someone — simply is not available to you.

A second figure adds to this. For 2024 the city reports 86,259 jobs — more than it has residents. A large share of the people who work in St. Gallen therefore live outside it. Somebody looking for a job with you, or searching over lunch for a tradesperson for their flat in a neighbouring municipality, also sees your business on a screen first.

For the website this has a very concrete consequence. It has to answer the questions a conversation in the neighbourhood used to answer. What did you last build, repair or advise on? Who works for you? How far do you travel? And is the information current? The last question is the delicate one, because a reference page showing projects from four years ago answers it with no.

Most business websites do not go stale because nobody has new content, but because every change needs a request to the agency. A finished project is photographed, the images land in an inbox, the quote for adding them arrives two weeks later — and at some point nobody sends pictures any more. With an agency based outside Eastern Switzerland, that bottleneck tends to grow rather than shrink.

So we turn it round. The content that changes continuously gets its own management tool built for exactly that purpose: few fields, clear categories, one button to publish. Typically this covers:

• References and projects with images, location, service and a short description — the gallery on the site filters them automatically.
• Vacancies and apprenticeships, which you publish and take down as soon as they are filled.
• News such as company holidays, changed opening hours or a new offer.
• Team members with name, role and photo, so the team page does not show people who left long ago.

What does not belong in self-maintenance is the page structure, the navigation, new page types and anything that affects loading speed or findability. Those parts stay fixed on purpose, so that the site still works after three years of in-house editing the way it did on day one. How those fixed parts are priced is set out under web design and prices.

We have two clients in Eastern Switzerland and none in the city of St. Gallen itself. We say so here because at this point agencies like to speak of "numerous projects in the region". Both projects, however, show exactly the way of working this page is about.

Kigips GmbH is a plastering and facade company from Gossau SG, the fourth-largest town in the canton, between St. Gallen and Wil. The company has existed since 2004 and works in Eastern Switzerland, Zurich and Thurgau. We redesigned the site and developed a custom reference manager with login: Kigips adds new projects with images, description and category and publishes them straight away; on the site they appear with a category filter and lightbox. A quote form accepts plans and photos as file uploads.

Karo Kanaltechnik GmbH from Frauenfeld TG cleans, inspects and renovates pipes and runs a round-the-clock emergency service. The website includes an English version, service pages, a multi-step price and enquiry calculator, a public price page, a glossary, knowledge articles and location pages for the cantons of Zurich, Thurgau, St. Gallen and Appenzell Ausserrhoden. Alongside it we built the business software: client management and scheduling, quotes that clients accept online, jobs, invoices with Swiss QR code and dunning, a technician day view with time tracking and job reports, and a client portal with documents per property.

We quote no figures on enquiries or revenue for either project. What can be evidenced is what was built — and you can look at that on both companies' own websites. Further projects from the Zurich region are listed under our work.

For us, remote does not mean "less contact". It means every step is organised so that nobody has to get in a car to make a decision. The process has four stages:

• Opening call by video. We clarify who uses the site, which content changes and who in your business will maintain it. We ask that last question earlier than others do, because it shapes the build.
• Free design concept within 48 hours. A designed draft of the home page, without obligation.
• Build with a preview URL. You see the current state in the browser at any time and comment directly on it. You test the tool for references or vacancies with real content before launch.
• Introduction and handover. A video training session for the people who will edit, written instructions, and handover of code and credentials. The site runs on Next.js and belongs to you afterwards, with no builder subscription.

The price lies between CHF 3,000 and CHF 25,000. A dedicated tool for changing content moves the figure upwards, but over the years it saves the cost of every update. Our project calculator gives a first estimate for your case in two minutes.

Four cases in which we would advise you against working with us:

• You want regular workshops at your premises. If in-person sessions are meant to be part of the service, an agency in St. Gallen or the Rhine Valley is more practical. We do not travel to Eastern Switzerland for every meeting.
• Nobody in the business will maintain content. Then the core of this page loses its point, and a simpler, almost static site is the more honest solution — we are happy to build it, but it needs no management tool.
• Your budget is below CHF 3,000. We build nothing below that. In that position a well-kept Google Business Profile with current photos often achieves more than half a website.
• Your current site is technically sound and only the content is old. Then a website audit from CHF 1,500 is worth doing before a rebuild, to show whether a revision is enough.

If what you mainly want is to be found more often in Eastern Switzerland and the site itself works, the topic is not web design but ongoing visibility, which is what our local SEO engagements are for.