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Website Backup.
A website backup is a complete copy of every part of a website — files, database, media and configuration — that lets you restore the site to an earlier working state after an error, a hack or an outage.
Website Backup — Explained in Detail
A website usually consists of more than files. In a CMS such as WordPress, texts, settings and users sit in a database, images and documents in the media folder, design and functions in the theme and plugins. On modern websites the code lives in a Git repository, content in a CMS or a database, and form submissions in yet another database. A backup is only complete if it covers all of these parts — and if someone knows how to put them back together.
The 3-2-1 rule has proved its worth: three copies of the data, on two different media or systems, one of them at another location. For websites this means in practice: do not store backups only on the same server as the website, because a hack or server failure would otherwise hit the site and the backup at the same time. How often you back up depends on how much data loss you can tolerate. A company website that rarely changes can manage with daily backups; an online shop with a constant flow of orders needs far more frequent database backups.
The most common mistake is a backup that has never been tested. Only in an emergency does it turn out that the database is missing, the backup is corrupt or nobody knows how the restore works. A backup plan therefore includes a regular test: restore the backup to a separate environment and check that the website runs completely.
Equally important are backups before every major change — before updates, plugin installations, theme switches or structural rebuilds. With a fresh restore point, a failed update can be rolled back in minutes instead of hunting for errors under time pressure.
Example: a restore point before every change
In our Shopify work for Racher Papeterie, everything that is about to change is saved before each content push: categories, pages, metafields, menus and theme adjustments, each as a pair of old and new state with instructions for rolling back. Changes run on a test theme first. If something goes wrong, the previous state is restored quickly — without customers noticing anything.
With us, backups and restore tests are part of website maintenance. For existing websites, our website audit checks whether backups are complete and stored off-site.
Related Page
Website AuditIn-depth on the blog
Backups und AusfallsicherheitFrequently Asked Questions About Website Backup
As often as data loss would be unacceptable. For a company website that rarely changes, a daily backup is usually enough. Shops and portals with ongoing orders or submissions need more frequent database backups, plus a backup before every change.
Often not on its own. Hosting backups sometimes sit on the same system, are kept only for a short time or can only be restored for a fee. An additional, external backup with a known retention period is safer.
Three copies of the data, on two different media or systems, one of them at another location. That way the backup survives even an outage or attack at the main location.
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